First-party data is now essential for hotel marketing. Triptease customers have already collected thousands of customer emails using our variety of Email Capture messages, but until now it was only available for desktop devices. Data taken from Triptease revealed that mobile accounted for 69% of all website traffic, which means that without a mobile-friendly Email Capture message, hoteliers could potentially be losing out on thousands of dollars worth of additional revenue.
That’s why we’re happy to announce that hoteliers can now create Email Capture messages for mobile devices! This piece of functionality is available on the Inline Message type and can be embedded anywhere within the hotel website and booking engine.
What does this mean for you?
Increase your email collection rate:
show your Email Capture message to a larger audience on mobile devices.Aligns with your brand identity:
Inline messages have a subtle appearance, making it even easier to create a message that aligns with brand guidelines.It doesn’t overload the user experience:
display information without covering important sections of a webpage and overwhelming your audience.Understand your customers with audience insights:
hoteliers using the Triptease Data Marketing Platform Pro package can add audience insights to every email they capture, such as party size, lead time, and check-in data, to personalize email marketing campaigns. Not a DMP pro user? Request a demo here.
How to use Email Capture on the Inline Message
- Go to the Message Manager and create a new message.
- Select ‘Data Collection’ or ‘Mobile’ as your intent.
- Choose an ‘Inline’ Message.
- Customize your form capture fields and design, etc.
How you can publish the Inline Message
This particular message type also requires an ‘XPath’, which tells us where the message should be placed. If you’re unsure of what that means, please refer to our short guide and video.