The Triptease Agent is a new AI-powered interface designed to transform how users interact with the Triptease Data Marketing Platform. It will provide new marketing opportunities, deliver otherwise unobtainable insights, and make taking action and reporting on results easier than ever.

In the initial release users can ask the Triptease platform to create and manage marketing campaigns and check ad budgets on their behalf, instead of clicking through the platform to do it manually.

The Triptease Agent is a conversational interface: you type or ask in natural language, and it carries out the task for you. At launch, it covers two areas: campaign management across Messages, Metasearch and Paid Search, and budget management for Metasearch and Retargeting.

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The information in this release note is correct at the time of publication. Triptease Labs features are expected to change and improve at high speed so what you're reading here may no longer be precisely correct. Activate and check out the feature to see its current capabilities.

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AI is changing how quickly and easily you can get things done, and the Triptease Agent brings that shift into the Triptease platform.

Rather than learning your way around menus and settings, you can simply ask for what you need — saving time on routine tasks like managing campaigns and checking budgets. Over time, this conversational approach will enable new capabilities that would be hard to implement in a traditional click-through interface, and offer a range of new insights and recommendations.

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Available now to customers who have opted in to Triptease Labs and separately enabled the Triptease Agent feature within Labs.

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Once you've opted in to Triptease Labs and enabled the Triptease Agent feature, you can chat with the Agent directly in the platform.

Just click on the Triptease Agent link in the navigation bar, then ask it what you need in natural language — for example, to create, edit, publish or pause a campaign, or to check or update a budget.

You can also ask the Agent at any time what it's currently capable of, since its capabilities are expected to change and expand quickly.

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At launch, the Triptease Agent can:

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The Triptease Agent doesn't yet edit the visual design of a message component — if your campaign includes a message, it will link you to Creative Builder to make that edit manually. Automatic message editing is is coming soon.

The Agent also can't access data outside Triptease (e.g. Google Ads or OTA platforms directly), answer general knowledge or non-hotel questions, or reveal internal workings, roadmaps or known issues. Its budget capability is informational and actionable on request, not advisory — it doesn't recommend how much to spend or how to allocate spend (yet).

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Opt in to Triptease Labs, then separately enable the Triptease Agent feature within Labs.

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In the coming weeks, the Triptease Agent will be able to edit message creative directly, closing the current gap that hands this off to Creative Builder.

Beyond that, the roadmap is deliberately open — what's built next will depend on usage and feedback, though recommended campaigns targeting your top opportunities and personas are among the capabilities we're actively working on.

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It can create, edit, publish and pause campaigns and their components across Messages, Metasearch and Paid Search, and it can show budget history, effective monthly budgets and hotel entitlements, and update budgets for one or more hotels and sub-channels. This capability is expected to change fast. If in doubt, ask the Agent!

Not yet. If your campaign includes a message component, the agent links you to Creative Builder to make that edit manually. In-agent creative editing, with visual feedback as you iterate, is planned within the coming weeks.

Opt in to Triptease Labs, then enable the Triptease Agent as a feature within Labs.

Not in Labs. We may charge for Agent-related capabilities in future.

No. It only works within Triptease. It can't access Google Ads or OTA platforms directly.

Not in the initial version. It can show what's set and update it on request, but budget recommendations are a separate, future capability, not part of this release.

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The Triptease Agent is a Labs feature, so there's no specific help or support available yet. Use the feedback feature in Triptease Labs to share your general thoughts and ask any questions.

Each chat response comes with a thumbs up and thumbs down option that lets you rate whether it was helpful or not.

You can switch the Triptease Agent off at any time without affecting your use of the platform.

Hoteliers can now see, set, and schedule their marketing budgets — by hotel, channel, and month — directly in the platform. The new Budgets page shows your current and future monthly budgets, lets you set future budgets, and tracks spend against them for Metasearch and Display Retargeting, all in one place. You also get a portfolio overview across every hotel in your account, plus a full history of budget changes.

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The information in this release note is correct at the time of publication. Triptease Labs features are expected to change and improve at high speed so what you’re reading here may no longer be precisely correct. Activate and check out the feature to see its current capabilities.

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Budget changes now happen fast. You can plan ahead by scheduling future budgets in advance, so seasonal budget plans happen without anyone needing to remember to raise a request at the right moment. You also get always-on visibility of spend and pacing against budget, by hotel, channel, and month — and if you manage multiple properties, you can see and manage your whole portfolio from one screen.

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Available now to clients opted in to Triptease Labs.

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Once you've opted in to Triptease Labs, Budgets appears in your main platform navigation.

Metasearch and Display Retargeting budgets, per hotel, across your portfolio. All budgets are set and displayed in USD. (Paid Search and Paid Social are coming soon.)

At initial release the following limitations apply, but note that Labs features are expected to change fast, so this information may not be accurate for long:

Paid Search and Paid Social budgets aren't supported. You can only set budgets for the remainder of the current year; support for future years (e.g. 2027) is coming soon. All budgets are in USD only, regardless of your hotel's local currency.

Opt in via the Labs page in the Triptease Data Marketing Platform (found in the main navigation bar).

Paid Search budgets are coming soon, followed by Paid Social. Support for setting budgets in future years (e.g. 2027) is also on the way.

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Metasearch and Display Retargeting in the first Labs release. Paid Search and Paid Social are coming soon.

Reductions are applied automatically so you never overspend. Increases are reviewed by our Digital Advertising team, who decide how best to deploy the extra spend across your campaigns.

Not yet — support for future years is coming soon. You can set budgets for any remaining month of the current year.

All budgets are currently set and displayed in USD.

The Budgets Editor is a Triptease Labs feature. Opt in via the Labs page in your platform.

This is a known issue — deactivated hotels can currently appear in your portfolio list. An improvement is planned.

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Budget management is a Labs feature, so there's no specific help or support available yet. Use the feedback feature in Triptease Labs to share your thoughts and ask any questions. You can switch this feature off at any time.

Triptease Labs is now live in the Data Marketing Platform. It's a self-serve programme that lets you try new features early — before they're fully polished — and share your feedback directly with our product team. You'll find it in your main navigation sidebar.

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We build features for you, and the best way to build things that actually work is to put them in front of you while they're still taking shape. Triptease Labs gives our most engaged customers an early look at what we're working on, and a direct line to the people building it. If you want to shape the product rather than just use it, this is for you.

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Available to all Triptease customers at no additional cost. Any platform user can join Triptease Labs and start exploring.

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What’s Included?

Are There Any Limitations?

Labs features are in development and may change or be removed at any time. They're provided on a best-effort basis with no specific support guarantee, and are covered under the Beta Features clause in our Terms & Conditions. Experimental features have further to go. Preview features are more stable and are planned for general release, but are not ready yet.

How Do I Get Access?

Log in to the Triptease platform and open the page from your sidebar navigation. It's fully self-serve — no action needed from your CSM.

## What’s Coming Next?

We'll be adding new experiments to Labs as we build them. Joining now means you'll see them as soon as they're available.

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To share your thoughts on Triptease Labs features, or ask related questions, use the Feedback option for the each feature in the Labs page.

You can now view and manage your Price Match configuration directly from the Triptease platform. The new Price Match property settings page in Hotel Profile gives you full visibility of your promo codes, OTA targeting, and rate filters, and lets you make changes without contacting support.

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Until now, your Price Match setup was managed by Triptease. This update puts more control in your hands so that you can

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Available to all customers with Metasearch Price Match or On-site Price Match enabled.

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Find the new page at:

From there, you can:

The page covers both Metasearch Price Match and On-site Price Match in one place.

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Activation and deactivation are managed by Triptease. Contact your CSM.

This depends on your contract. To expand your OTA coverage, speak to your account team.

Editing requires the Admin role, or the ‘configure property-level pricing settings’ capability granted to your Creator or Viewer role. If you see the page in read-only mode and can’t see the ‘Add promo code’ button, you don’t have the right permissions — ask your account Admin to grant the capability or update your role.

Triptease runs automatic checks to confirm each code is being applied correctly. "Last checked" shows when we last validated it, and "Details" surfaces any issues. Use "Recheck" to trigger a fresh check on demand.

Yes — use the Quick Setup option to copy a configuration from another hotel in your account.

This controls how your discount is applied: against the base rate (before taxes and fees) or the total rate (including them). The setting should match how your booking engine displays prices.

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Reach out to your Customer Success Manager or customersuccess@triptease.com if you have any questions about your Price Match setup.

We've extended our simplified campaign creation flow — first launched for Messages in April — across the rest of the Campaign Manager.

Date Boost campaigns, off-site adverts on Metasearch and Paid Search, and multi-channel campaigns now all use the same unified flow, with three clear stages: Adverts → Messages → Review.

You'll also notice every campaign recipe card now leads into the same coherent experience, you can target each advert and each message independently, and there's a brand-new Location Boost recipe card on the home page for boosting traffic from countries that matter to your hotel.

[NOTE: An ‘advert’ here means a specific channel configuration - Metasearch or Paid Search - within a campaign, with particular targeting applied. It doesn’t mean ‘one single version of an advert’.]

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Setting up multi-channel campaigns used to mean setting up a single campaign-level targeting model and inferring what would actually happen on each channel. The new flow gives you precise, one-to-one control: set the targeting you want on each advert and each message individually, manage each component's status (live, paused, or draft) separately, and see everything you've configured on a single review screen before going live.

It's also much easier to evolve campaigns over time — add an off-site advert to an existing message campaign, or layer a message onto your Date Boost, without rebuilding from scratch.

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Available to all customers using the Triptease Campaign Manager. The new flow applies automatically when you create a campaign from any recipe card. The new Location Boost recipe is available to all Metasearch customers.

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The new flow is live now — no action required. Whenever you create a new campaign from a recipe card, you'll be taken through the new experience automatically. Existing campaigns continue to work as before.

We're working on adding AI to the campaign interface to make set-up easier and reduce manual work. Personalised campaign recommendations based on each hotel's guest insights are also on the roadmap.

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Yes. Each advert is targeted independently — set them up however suits your campaign.

Not currently. One Metasearch advert and one Paid Search advert per campaign. You can have multiple messages.

Yes. Open the campaign and add components on the Messages tab.

Yes — the new flow is fully cross-channel compatible.

A new entry point on the campaign manager home page. Choose the countries you want to attract guests from, choose the hotels you want to boost, and you'll land in the campaign manager with a Metasearch advert pre-configured to do exactly that. You can then add a message that greets visitors from those countries with relevant content.

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Reach out to your Customer Success Manager or customersuccess@triptease.com if you have any questions or would like help getting started with the new flow.

Your Triptease Home page has been redesigned to give you a faster read on your marketing performance, suggest where to focus your attention, and keep you informed about the latest updates. From there it takes you into the rest of the platform - your campaigns, reporting and guest insights.

When you log in, you now see a short AI-generated, plain-English summary of how your key metrics have moved over the last 28 days compared to the same period last year. The summary covers marketing reach and web conversion, and suggests specific things worth investigating based on what the data shows across your properties.

Home now also includes:

The content from the previous version of the home page is still available, including the Direct Booking Overview, Booking Journey Visualization, Parity Distribution and Price Match Impact, and Audience Intelligence. All this data has moved from Home into a reorganized Guest Insights page (found within the Market Insights menu in the left-hand navigation).

Guest Insights is now where the analytical detail lives; Home is where you get a quick read on what's changed and what to look at next.

The summary and metrics on version 1 of the new Home page are aggregated across your whole account, not broken down by property. So if you use Triptease products for multiple hotels, for now you'll see signals across the account as a whole. Per-property signals on the Home page are on the roadmap for a future update.

The Guest Insight page, including all the data that used to live on the Home page, can still be filtered down to specific hotels.

This is our first update of the Home page in some time and we have more changes planned. We’d love your feedback as we go.

There's a "Was this helpful?" prompt directly under the new Home page summary. Your responses will help us refine what gets shown there.

For any other questions, feedback or concerns you can contact or ask our in-platform chatbot, as usual.

Direct Booking Overview, Booking Journey Visualization, Parity Distribution and Price Match Impact, and Audience Intelligence are now on the Guest Insights page, which has been reorganised so the flow from overview to detail makes sense.

It's based on the metrics currently shown on the Home page — Triptease performance (impressions, attributed direct revenue share) and website analytics (sessions, booking engine conversion). It focuses on what's changed over the last 28 days versus the same period last year, and suggests next steps to investigate. It does not speculate on why something is changing.

The top three weekend dates (Friday and Saturday) and top three weekday dates (Sunday to Thursday) from the past 28 days that had above-median searches but below-median conversion. The median search count and conversion rate over the same period are shown on the tile so you can read each date in context.

The summary is grounded in the same data shown on the page — it describes the metrics, it doesn't generate new ones. It is deliberately scoped to commentary and next-step suggestions, not explanations of cause. The "Was this helpful?" prompt is there so we can refine where it doesn't land.

It's a live feed of the latest three product update entries — the same content available via "Product updates" in the main navigation. Each entry links through to its full detail, and "Explore updates" at the top of the column opens the full changelog.

Yes — this is the first step. We'll continue layering in additional signals and more context over time. The longer-term direction is surfacing what's changed specifically per hotel rather than only at account # aggregate.

We’ve released a number of exciting improvements to the new Triptease Parity Manager. Hoteliers can now:

View multiple occupancies in all visualisations

The new dashboard used to be limited to just 2 adults 0 children, but you are now able to pull in all parity data for all occupancies. This comes with a new occupancy range filter which hoteliers can use to analyse their parity for specific party size ranges, or for specific occupancies.

Hoteliers can now control which pricing information appears in their retargeting display ads directly from the platform. Five options are available: Standard (search details, prices from, and best rate guarantee text), search details only, prices from only, best rate guarantee text always, or no price content.

Previously, what appeared in retargeting ads was system-determined with no platform control. Hotels can now align ad content to their pricing strategy.

Available to all Retargeting customers. The setting is in Retargeting → Advert Setup, step 3.

Available now. Contact your Customer Success Manager if you need help.

Messages created in the new Triptease Messages platform (v2) can now include a , giving you a flexible, on-brand way to collect contact details from web visitors before they book.

Use the block to gather data about website visitors, including email address, title, first name, last name, and phone number.

All captured submissions are available in a page — a centralised place to filter and download guest contact data.

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Building a first-party email list is one of the most valuable things a hotelier can do. Capturing a guest's email while they're actively browsing your website — and engaged with your content — means you can reach them again with direct offers, bringing them back to book with you directly.

Adding the new Email Capture block to the flexibility of the Triptease Creative Builder means you can design personalized data capture experiences that fit your brand and work across different message types. The Guest emails page ensures all your submissions are in one easy-to-find location — ready to download and use in your preferred marketing tool.

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Email Capture is available now to all Triptease Messages users. No additional setup required — just add the Email Capture block to any message in the Creative Builder.

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> ⚠️ To protect guest data, the ability to download contact details is an opt-in permission. An Admin must enable "Download personal information about guests" for each user individually before the CSV download is available. This applies to all roles — including Admins — and must be explicitly granted.

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The Email Capture block works with all three container types: collapsible, dismissible, and inline messages.

Email address is the core field. You can optionally add Title, First Name, Last Name, and Phone Number. Phone numbers include a country-code selector.

Yes. Every field has an "Is a required input" toggle. Email is required by default.

Yes.

Yes. The consent section is mandatory by default. You can configure the copy and add a link to your T&Cs to help meet GDPR rules and other privacy requirements.

No, this is not yet supported.

Yes. You can preview and tailor the layout for both in the Creative Builder.

Yes. Labels, placeholder text, and button copy can be localised to match the languages your website supports.

In the new section of the platform (in the left-hand menu). You can filter by hotel, message, and date range, then download a CSV. Guest emails brings together submissions from both M1 and M2 messages in one place.

Not yet. v2 CRM integration is planned but for now, download the CSV from the Guest emails section and import it manually.

No.

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Reach out to your Customer Success Manager or contact us at customersuccess@triptease.com if you have questions about Email Capture or need help getting set up.

We've completely redesigned how you create and manage Messages campaigns. The new flow brings everything — targeting, creative, and message management — onto a single screen. You can now set targeting independently for each message in a campaign, manage individual message statuses (publish one, keep another in draft), and review everything in a detailed overview before going live. We've also added location exclude targeting, so you can now exclude specific locations from your message targeting rules.

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Setting up message campaigns used to mean navigating between multiple screens, with targeting applied at campaign level and all messages sharing the same status. This made it hard to run coordinated campaigns with different messages aimed at different audiences. The new flow gives you more control: configure each message's targeting individually, test different variants by publishing them independently, and see exactly what's going out before you hit publish.

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Available to all customers using Messages in the Triptease platform. When you next create a Messages campaign, you'll be taken through the new flow automatically.

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This release applies to Messages campaigns only. If you're creating Date Boost or interest-targeted campaigns on metasearch or paid search, those continue to use the previous flow — we'll bring them over to the new design soon. Existing Messages v2 campaigns have been migrated to the new format. Existing Meta and Paid Search campaigns remain unchanged.

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The new flow is available now. When you create a new message campaign, you'll be taken through it automatically. No action needed — it replaces the previous message campaign creation flow.

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We're bringing the same simplified experience to off-site channels (metasearch date boosts, paid search interest boosts) next, with the goal of a fully unified campaign creation flow across all channels.

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Existing Messages v2 campaigns have been migrated to the new format. Existing Meta and Paid Search campaigns remain unchanged and continue to use the old flow.

Yes! Each message can have its own status — live, paused, or draft.

Yes. All targeting is now per message. Open the targeting side panel on any message to configure it independently.

Yes. Open the targeting side panel on any message and look under the Location tab — you'll see the new exclude option.

Those channels are coming next. For now, the new flow applies to message campaigns only.

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Reach out to your Customer Success Manager or customersuccess@triptease.com if you have any questions or need help getting started with the new flow.