From July 2025, hoteliers who use Triptease to run Google’s Travel Promotion Ads (TPAs) and Tripadvisor Sponsored Placements (TASPS) can see reporting for these channels, directly in the platform.

Google’s Travel Promotion Ads are essentially upper funnel Metasearch. They’re designed to target users who are searching, but haven’t yes chosen a hotel they want to book.

By targeting non-brand/generic search terms, Travel Promotion Ads are designed to increase traveller consideration, drive incremental traffic and help generate more direct leads while travellers decide where to stay.

Tripadvisor Sponsored Placements are upper-funnel ads on Tripadvisor. They help hoteliers put their property in front of a highly qualified audience of Tripadvisor users who are looking for places to stay in their area on TripAdvisor, for dates when they have availability.

Reporting for TPAs and TASPs can now be viewed alongside other metasearch channels in the Triptease platform.

From the platform home page, navigate to to access this reporting.

Current Triptease metasearch customers who work with us on a license basis are eligible to add TPAs and TASPs onto their current account setup, for an additional fee. Please get in touch with our direct booking experts to explore what TPAs and TASPs could do for your hotel.

The current Parity dashboard in the Triptease Data Marketing Platform web interface offers 2 views: ‘Google Hotel Ads’ and ‘Website’.

Currently both views show parity information as a percentage of searches performed on your website Booking Engine (i.e. by how often guests search your site for specific itineraries).

We’re changing our approach for Google Hotel Ads view to provide more comprehensive, consistent information and resolve discrepancies experienced by a small number of users.

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Think of it this way:

Before: Results as a percentage of searches on your Booking Engine

After: Results as a percentage of available itineraries.

The shift to itinerary-based results will provide a better experience for Triptease users:

You’ve told us you’d like to increase visibility on your key channels for the dates that are most important to you–whether that's a quiet weekday in July, a slow weekend in February, or even a super-high ADR night when you want to maximize profitability. That’s why we’re launching the beta phase of , our new tool that gives you the ability to boost your spend on Metasearch for the specific dates that matter most to you.

is the first campaign type available in the new Triptease — our next-generation platform for hotel marketing that lets you create strategic campaigns across your marketing channels.

Hoteliers who are running Triptease Metasearch on a license model.

Hoteliers can access Date Boost via the new . Campaigns can be created by:

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Triptease will increase bidding on your selected dates, improving visibility and driving more clicks to your booking engine.

As Date Boost is in its beta stage, we are still developing the in-platform reporting capabilities. For customers who begin using this tool, we will be sending automated weekly reports each Monday – no setup required. We expect to have in-platform reporting live in the next few weeks.

Managing who can do what in the Triptease Platform is important, especially for content that appears on your website or changes to billing and product settings. We want to help you get more team members using the platform while maintaining appropriate access control.

Previously, the platform offered just two permission levels: Admin and Member. Admins had full access, while Members could perform most actions except for managing subscription information and team members. This binary approach didn't provide the nuanced control many hotels needed.

Permissions will be expanded to cross-channel Campaigns across Metasearch, Paid Search, and On-site Messages.

For On-site Messages specifically, you can now assign roles specifying these permissions:

Property-level access restrictions are not yet fully functional in the current On-site Messages product. This means:

An update for property-level access control is planned as part of broader development within the On-site Messages product.

We're making this transition as seamless as possible:

No action is required from existing users. All permissions remain functional during this transition, with Members simply receiving the new Creator role designation automatically.

To review and update your team's permissions:

For any questions regarding your user permissions, please reach out to your Customer Success Manager.

When managing your Triptease account, it's important to have visibility of key details like when renewal and end-of-trial dates are happening for each of your products (and across different hotels). But we know that hoteliers are busy - so keeping track of all these details on top of all your other commitments can be a challenge.

Previously, hotels working with us would need to reach out to customer support to get this information. Now, it's available as a CSV download.

This data will only be available to members of the platform, and only for the

3. You will receive a including the following fields:

You'll also see details of relevant fees and/or commissions per product, depending on whether you're a on a license or commission-based billing model.

As part of this feature release, you'll also on the "subscriptions" page if there are any upcoming changes that will impact your account:

These changes include:

We’d love to hear how this feature is working for you, or any ideas you have to improve it, so please get in touch with the Triptease team with any questions or concerns.

Want some quick reassurance that everything's going right with your Triptease integration?

Previously, ensuring that your scripts were added correctly, and monitoring that everything was going smoothly on a regular basis, required reaching out to a member of the Triptease team. You can now easily check this within the Triptease platform, saving you time and energy.

A couple tips to make sure this tool works for you!

If you see a red X for anything, or have any other concerns or questions, please don't hesitate to get in touch with the Triptease team.

We know that how your hotel is promoted is important to you, so we’re making it easier for hoteliers to see the ad copy being used in paid search ads.

If you're working with Triptease on a Licence basis, you can now do this by navigating to your Paid Search reporting page, clicking “request ad copy” in the upper right hand corner, and entering your email address.

A CSV report will land in your inbox featuring your most recent ad copy. The spreadsheet contains headlines and descriptions, which show on the SERP in different combinations based on performance. If you need to see historic copy, please get in touch with the Triptease team.

This feature is only available for Triptease clients accessing paid search on a licence model - if you have any further questions or would like to learn more about paid search, please don’t hesitate to contact our experts!

Last November, Triptease launched the Metasearch Parity Health Check to help hoteliers identify OTA undercuts and take action. Our easy-to-use tool tells you whether your prices are being undercut on metasearch, which OTAs are involved, and how much they’re undercutting you by.

Now, we’ve made it even better by letting you see how improved parity can improve your bottom line. We’ve added projections to demonstrate how price matching against OTAs can impact your Metasearch KPIs, so you can see the measurable impact of matching OTA prices (and find the perfect level of Price Match discount for your properties.).

Here’s how to use the new and existing features.

We know that having access to key metrics is important when growing your Paid Search strategy. With this in mind, we’ve developed in-platform reporting features that let you cut through the noise and focus on the data that matters most to you.

All features we’ve outlined here will be available to all clients currently running Triptease Paid Search via a licence (CPC) model.

With these new updates, hoteliers will be able to track important metrics across both individual properties and overall, including:

We’ve split out the performance of your brand, non-brand and non-room campaigns, to give you more insight into how each campaign is performing and contributing to your Paid Search strategy.

All of these features are available to hoteliers using Paid Search on a License (CPC) model, while hoteliers running Paid Search via other models have access to some of the new features. Get in touch with the Triptease team today to learn more!

Price Match reporting was previously available only for metasearch, making it difficult for hotels to show value across both Metasearch and On-site Price Match. That’s why we’re excited to announce that platform reporting is now live for On-site Price Match customers!

Triptease has spent over a decade helping hoteliers monitor price parity, negotiate with OTAs, and show guests that booking direct offers the best price. With more people wanting to travel on tighter budgets, the challenge has intensified, leading many to turn to OTAs for competitive prices.

We are now testing our price matching technology on booking engines with a select group of hotels. Early Alpha Phase results show guests are six times more likely to book when they see auto-matched prices.

Interested in getting early access to on-site Price Match? Contact the Triptease team today.