We’ve been making more improvements to the Triptease Agent. Here are the latest updates.

You can switch the Agent on by opting in to Triptease Labs. It’s still experimental, and your feedback will help shape what comes next.

Build more relevant On-Site Messages using 36 hotel-specific interests, domestic or international guest targeting, and weekday stay dates.

The Agent can translate a guest segment or a simple description of your intended audience into the right targeting conditions, then set up the campaign for you.

🤖 Prompt idea:

“Suggest a campaign for one of my most valuable guest segments and build it for me.”

Share a link to your offers page, booking engine or an article, and the Agent can use the content to inform your campaign.

It can also use your hotel’s saved brand colours when creating Messages, helping new campaigns feel more consistent with your brand.

🤖 Prompt idea:

“Create an on-site message for our pet package using this offers page as inspiration: [paste URL].”

You can now duplicate and rename campaigns and components, or delete an entire campaign, without switching to the Campaign Manager.

Add, remove or swap languages simply by asking the Agent. It will translate the existing copy across both desktop and mobile versions of your Message.

🤖 Prompt idea:

“Add German and Spanish translations to this Message.”

The Agent can remember preferences such as your tone of voice or campaign naming conventions across conversations for the same client. You can also ask it to find information from an earlier conversation.

🤖 Prompt idea:

“Remember that our tone of voice is warm and concise, and name our campaigns using this format: [your preferred format].”

Ask the Agent to check your live website and metasearch prices for a specific itinerary, rather than waiting for the next scheduled parity check.

🤖 Prompt idea:

“Run a live parity check for a two-night stay from [date].”

The Agent is also easier to find, with a new position at the top of the Triptease navigation bar.

Ready to try it? Pick a prompt and see what the Triptease Agent can do.

Once you’re signed up, you can use the feedback option to share your thoughts, send us a message or book a call directly with a member of our Product team.

We’ve massively expanded the targeting options available for Triptease Messages users.

You can now

Conditions can be combined together, letting you build more specific campaigns than ever - like one for international guests interested in the spa whose stay covers Easter.

---

---

Available now to all Messages clients, in both the Campaign Manager interface and the Triptease Agent.

Metasearch and Paid Search are coming soon to both.

---

There is nothing to switch on. The new conditions are already in the targeting section when you build or edit a Messages campaign.

You can also ask the Triptease Agent where your opportunities are, and build a campaign against a persona it surfaces without setting the conditions yourself.

---

---

No action needed. If you are a Messages client, the new conditions are already available in your campaign targeting.

---

The same targeting conditions are coming soon to Metasearch and Paid Search, in both the Campaign Manager interface and the Triptease Agent.

---

No. The new conditions are already in the targeting section of your Messages campaigns, and available through the Triptease Agent.

They keep running. Those interests carry over. The audience they reach will be smaller and more accurate than before, because an interest is now based on the specific page a guest was looking at rather than a word appearing anywhere on your site.

Both are being retired. Luxury has no direct equivalent, and the closest condition is Suites and premium rooms. Events is being replaced by more specific conditions.

Yes, by choosing the days. There is no single "weekend" option, because the weekend falls on different days in different markets, and because the nights you want are the nights before the days off. For a Saturday and Sunday weekend, choose Friday and Saturday. You then choose whether to match any stay that includes those nights, or only a stay where every night falls on them.

By comparing the country the guest is browsing from with the country of the hotel they are looking at. Same country is domestic, a different country is international.

Coming soon, in both the Campaign Manager interface and the Triptease Agent.

---

Ask the Triptease Help bot, reach out to your Customer Success Manager or contact customersuccess@triptease.com if you have any questions.

Your campaign reporting dashboard now shows the budget behind your spend. Two new metrics, and , sit alongside spend in the tab for Paid Search, Metasearch and Display Retargeting. Campaign and message performance also has a table of its own now, so channel results and campaign results can be read at the same time.

---

❤️

Spend on its own doesn't tell you whether a channel is on track. With the budget and the pace next to it, you can see at a glance whether a channel is running ahead of or behind plan, and act on it in the same place you're already reviewing performance.

---

👥

All users with subscription licences for marketing channels that carry an ad budget paid by the client (Paid Search, Metasearch and Display Retargeting).

---

🪄

---

❓

The budget for the period you have selected. To see budget and pace for a single month, select that month in the date picker.

No. Budgets are set at channel level, which is why campaign and message performance now has its own table alongside the channel view.

No. Both metrics are live in your dashboard now.

---

🤝

Ask the Triptease Help bot, reach out to your Customer Success Manager or contact customersuccess@triptease.com if you have any questions.

We’ve been making more improvements to the Triptease Agent. Here are the latest updates.

You can switch the Agent on by opting in to Triptease Labs. It’s still experimental, and your feedback will help shape what comes next.

Find and target your most valuable guests. The Agent turns the mass of guest behavior we’re tracking into clear segments, showing you who they are, how far ahead they book, the kinds of stays they take, and how well they convert.

The Agent can surface your priority segments and recommend campaigns to run against them. It’s also getting better at translating these personas into the actual targeting that can be applied through Triptease, starting with On-Site Messages.

🤖 Prompt idea:

“Suggest a campaign for one of my most valuable guest segments.”

Upload an image to show the Agent the look and feel you’re after, then ask it to use that image in a message.

🤖 Prompt idea:

“Here’s the Halloween aesthetic I’m going for. Use this image in a message.”

Drop a CSV into the Agent to bring wider context into the conversation, like an occupancy forecast from your RMS.

**

The Agent is better at adding bar and line charts, rather than leaving you to read tables.

Ready to try it? Pick a prompt and see what the Triptease Agent can do. Once you’re signed up, you can use the feedback option to share your thoughts, either send us a message or book a direct call with a member of our product team.

We've been making lots of improvements to the Triptease AI Agent - here are some of the latest highlights.

You can switch the Agent on by opting in to Triptease Labs. It’s still experimental, and your feedback will help shape what comes next. Give it a try and let us know what you think!

Ask performance questions in plain language. Get totals, comparisons, breakdowns, and charts without building reports by hand.

🤖 Prompt ideas:

---

See which guest groups drive the most bookings and revenue, how they behave, and what to do next. Each persona includes a recommended action and a targeting rule you can use in a campaign.

🤖 Prompt ideas:

---

Compare your direct rates with OTAs. See undercuts, affected dates, and who's undercutting you.

🤖 Prompt ideas:

---

Create Metasearch, Paid Search, and On-site Message campaigns. Every campaign starts as a draft, so you can review and edit it before publishing.

🤖 Prompt ideas:

---

Check budgets, campaign status, and update Google Ads assets without opening Google Ads.

🤖 Prompt ideas:

---

Ready to try it? Pick a prompt and see what the Triptease Agent can do. Once you're signed up you can use the feedback option to share your thoughts - either send us a message or book a direct call with a member of our product team.

The Triptease Agent is a new AI-powered interface designed to transform how users interact with the Triptease Data Marketing Platform. It will provide new marketing opportunities, deliver otherwise unobtainable insights, and make taking action and reporting on results easier than ever.

In the initial release users can ask the Triptease platform to create and manage marketing campaigns and check ad budgets on their behalf, instead of clicking through the platform to do it manually.

The Triptease Agent is a conversational interface: you type or ask in natural language, and it carries out the task for you. At launch, it covers two areas: campaign management across Messages, Metasearch and Paid Search, and budget management for Metasearch and Retargeting.

---

The information in this release note is correct at the time of publication. Triptease Labs features are expected to change and improve at high speed so what you're reading here may no longer be precisely correct. Activate and check out the feature to see its current capabilities.

---

AI is changing how quickly and easily you can get things done, and the Triptease Agent brings that shift into the Triptease platform.

Rather than learning your way around menus and settings, you can simply ask for what you need — saving time on routine tasks like managing campaigns and checking budgets. Over time, this conversational approach will enable new capabilities that would be hard to implement in a traditional click-through interface, and offer a range of new insights and recommendations.

---

Available now to customers who have opted in to Triptease Labs and separately enabled the Triptease Agent feature within Labs.

---

Once you've opted in to Triptease Labs and enabled the Triptease Agent feature, you can chat with the Agent directly in the platform.

Just click on the Triptease Agent link in the navigation bar, then ask it what you need in natural language — for example, to create, edit, publish or pause a campaign, or to check or update a budget.

You can also ask the Agent at any time what it's currently capable of, since its capabilities are expected to change and expand quickly.

---

At launch, the Triptease Agent can:

---

The Triptease Agent doesn't yet edit the visual design of a message component — if your campaign includes a message, it will link you to Creative Builder to make that edit manually. Automatic message editing is is coming soon.

The Agent also can't access data outside Triptease (e.g. Google Ads or OTA platforms directly), answer general knowledge or non-hotel questions, or reveal internal workings, roadmaps or known issues. Its budget capability is informational and actionable on request, not advisory — it doesn't recommend how much to spend or how to allocate spend (yet).

---

Opt in to Triptease Labs, then separately enable the Triptease Agent feature within Labs.

---

In the coming weeks, the Triptease Agent will be able to edit message creative directly, closing the current gap that hands this off to Creative Builder.

Beyond that, the roadmap is deliberately open — what's built next will depend on usage and feedback, though recommended campaigns targeting your top opportunities and personas are among the capabilities we're actively working on.

---

It can create, edit, publish and pause campaigns and their components across Messages, Metasearch and Paid Search, and it can show budget history, effective monthly budgets and hotel entitlements, and update budgets for one or more hotels and sub-channels. This capability is expected to change fast. If in doubt, ask the Agent!

Not yet. If your campaign includes a message component, the agent links you to Creative Builder to make that edit manually. In-agent creative editing, with visual feedback as you iterate, is planned within the coming weeks.

Opt in to Triptease Labs, then enable the Triptease Agent as a feature within Labs.

Not in Labs. We may charge for Agent-related capabilities in future.

No. It only works within Triptease. It can't access Google Ads or OTA platforms directly.

Not in the initial version. It can show what's set and update it on request, but budget recommendations are a separate, future capability, not part of this release.

---

The Triptease Agent is a Labs feature, so there's no specific help or support available yet. Use the feedback feature in Triptease Labs to share your general thoughts and ask any questions.

Each chat response comes with a thumbs up and thumbs down option that lets you rate whether it was helpful or not.

You can switch the Triptease Agent off at any time without affecting your use of the platform.

Hoteliers can now see, set, and schedule their marketing budgets — by hotel, channel, and month — directly in the platform. The new Budgets page shows your current and future monthly budgets, lets you set future budgets, and tracks spend against them for Metasearch and Display Retargeting, all in one place. You also get a portfolio overview across every hotel in your account, plus a full history of budget changes.

---

The information in this release note is correct at the time of publication. Triptease Labs features are expected to change and improve at high speed so what you’re reading here may no longer be precisely correct. Activate and check out the feature to see its current capabilities.

---

Budget changes now happen fast. You can plan ahead by scheduling future budgets in advance, so seasonal budget plans happen without anyone needing to remember to raise a request at the right moment. You also get always-on visibility of spend and pacing against budget, by hotel, channel, and month — and if you manage multiple properties, you can see and manage your whole portfolio from one screen.

---

Available now to clients opted in to Triptease Labs.

---

Once you've opted in to Triptease Labs, Budgets appears in your main platform navigation.

Metasearch and Display Retargeting budgets, per hotel, across your portfolio. All budgets are set and displayed in USD. (Paid Search and Paid Social are coming soon.)

At initial release the following limitations apply, but note that Labs features are expected to change fast, so this information may not be accurate for long:

Paid Search and Paid Social budgets aren't supported. You can only set budgets for the remainder of the current year; support for future years (e.g. 2027) is coming soon. All budgets are in USD only, regardless of your hotel's local currency.

Opt in via the Labs page in the Triptease Data Marketing Platform (found in the main navigation bar).

Paid Search budgets are coming soon, followed by Paid Social. Support for setting budgets in future years (e.g. 2027) is also on the way.

---

Metasearch and Display Retargeting in the first Labs release. Paid Search and Paid Social are coming soon.

Reductions are applied automatically so you never overspend. Increases are reviewed by our Digital Advertising team, who decide how best to deploy the extra spend across your campaigns.

Not yet — support for future years is coming soon. You can set budgets for any remaining month of the current year.

All budgets are currently set and displayed in USD.

The Budgets Editor is a Triptease Labs feature. Opt in via the Labs page in your platform.

This is a known issue — deactivated hotels can currently appear in your portfolio list. An improvement is planned.

---

Budget management is a Labs feature, so there's no specific help or support available yet. Use the feedback feature in Triptease Labs to share your thoughts and ask any questions. You can switch this feature off at any time.

Triptease Labs is now live in the Data Marketing Platform. It's a self-serve programme that lets you try new features early — before they're fully polished — and share your feedback directly with our product team. You'll find it in your main navigation sidebar.

---

We build features for you, and the best way to build things that actually work is to put them in front of you while they're still taking shape. Triptease Labs gives our most engaged customers an early look at what we're working on, and a direct line to the people building it. If you want to shape the product rather than just use it, this is for you.

---

Available to all Triptease customers at no additional cost. Any platform user can join Triptease Labs and start exploring.

---

What’s Included?

Are There Any Limitations?

Labs features are in development and may change or be removed at any time. They're provided on a best-effort basis with no specific support guarantee, and are covered under the Beta Features clause in our Terms & Conditions. Experimental features have further to go. Preview features are more stable and are planned for general release, but are not ready yet.

How Do I Get Access?

Log in to the Triptease platform and open the page from your sidebar navigation. It's fully self-serve — no action needed from your CSM.

## What’s Coming Next?

We'll be adding new experiments to Labs as we build them. Joining now means you'll see them as soon as they're available.

---

---

To share your thoughts on Triptease Labs features, or ask related questions, use the Feedback option for the each feature in the Labs page.

You can now view and manage your Price Match configuration directly from the Triptease platform. The new Price Match property settings page in Hotel Profile gives you full visibility of your promo codes, OTA targeting, and rate filters, and lets you make changes without contacting support.

---

Until now, your Price Match setup was managed by Triptease. This update puts more control in your hands so that you can

---

Available to all customers with Metasearch Price Match or On-site Price Match enabled.

---

Find the new page at:

From there, you can:

The page covers both Metasearch Price Match and On-site Price Match in one place.

---

Activation and deactivation are managed by Triptease. Contact your CSM.

This depends on your contract. To expand your OTA coverage, speak to your account team.

Editing requires the Admin role, or the ‘configure property-level pricing settings’ capability granted to your Creator or Viewer role. If you see the page in read-only mode and can’t see the ‘Add promo code’ button, you don’t have the right permissions — ask your account Admin to grant the capability or update your role.

Triptease runs automatic checks to confirm each code is being applied correctly. "Last checked" shows when we last validated it, and "Details" surfaces any issues. Use "Recheck" to trigger a fresh check on demand.

Yes — use the Quick Setup option to copy a configuration from another hotel in your account.

This controls how your discount is applied: against the base rate (before taxes and fees) or the total rate (including them). The setting should match how your booking engine displays prices.

---

Reach out to your Customer Success Manager or customersuccess@triptease.com if you have any questions about your Price Match setup.

We've extended our simplified campaign creation flow — first launched for Messages in April — across the rest of the Campaign Manager.

Date Boost campaigns, off-site adverts on Metasearch and Paid Search, and multi-channel campaigns now all use the same unified flow, with three clear stages: Adverts → Messages → Review.

You'll also notice every campaign recipe card now leads into the same coherent experience, you can target each advert and each message independently, and there's a brand-new Location Boost recipe card on the home page for boosting traffic from countries that matter to your hotel.

[NOTE: An ‘advert’ here means a specific channel configuration - Metasearch or Paid Search - within a campaign, with particular targeting applied. It doesn’t mean ‘one single version of an advert’.]

---

Setting up multi-channel campaigns used to mean setting up a single campaign-level targeting model and inferring what would actually happen on each channel. The new flow gives you precise, one-to-one control: set the targeting you want on each advert and each message individually, manage each component's status (live, paused, or draft) separately, and see everything you've configured on a single review screen before going live.

It's also much easier to evolve campaigns over time — add an off-site advert to an existing message campaign, or layer a message onto your Date Boost, without rebuilding from scratch.

---

Available to all customers using the Triptease Campaign Manager. The new flow applies automatically when you create a campaign from any recipe card. The new Location Boost recipe is available to all Metasearch customers.

---

The new flow is live now — no action required. Whenever you create a new campaign from a recipe card, you'll be taken through the new experience automatically. Existing campaigns continue to work as before.

We're working on adding AI to the campaign interface to make set-up easier and reduce manual work. Personalised campaign recommendations based on each hotel's guest insights are also on the roadmap.

---

Yes. Each advert is targeted independently — set them up however suits your campaign.

Not currently. One Metasearch advert and one Paid Search advert per campaign. You can have multiple messages.

Yes. Open the campaign and add components on the Messages tab.

Yes — the new flow is fully cross-channel compatible.

A new entry point on the campaign manager home page. Choose the countries you want to attract guests from, choose the hotels you want to boost, and you'll land in the campaign manager with a Metasearch advert pre-configured to do exactly that. You can then add a message that greets visitors from those countries with relevant content.

---

Reach out to your Customer Success Manager or customersuccess@triptease.com if you have any questions or would like help getting started with the new flow.