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When managing your Triptease account, it's important to have visibility of key details like when renewal and end-of-trial dates are happening for each of your products (and across different hotels). But we know that hoteliers are busy - so keeping track of all these details on top of all your other commitments can be a challenge.
Previously, hotels working with us would need to reach out to customer support to get this information. Now, it's available
right in the platform
as a CSV download. Who can access this data?
This data will only be available to
admin
members of the platform, and only for the hotels that they are assigned to.
How to download your subscription data
- Navigate to "subscriptions" in your account dropdown menu.
- Click on the purple "download" button.
3. You will receive a
detailed spreadsheet
including the following fields: - Hotel name
- API key
- Product
- Start date
- Renewal/end date
- Status
- Billing model
You'll also see details of relevant fees and/or commissions per product, depending on whether you're a on a license or commission-based billing model.
Be alerted of any upcoming changes
As part of this feature release, you'll also
see the following callout
on the "subscriptions" page if there are any upcoming changes that will impact your account: These changes include:
- When a trial will be ending within 30 days
- When a product will renew within 90 days
- Any change of terms within 90 days
We’d love to hear how this feature is working for you, or any ideas you have to improve it, so please get in touch with the Triptease team with any questions or concerns.
Want some quick reassurance that everything's going right with your Triptease integration?
Previously, ensuring that your scripts were added correctly, and monitoring that everything was going smoothly on a regular basis, required reaching out to a member of the Triptease team. You can now easily check this within the Triptease platform, saving you time and energy.
How to test your Triptease integration
- From your home page, navigate to "global settings" within the "account" dropdown menu.
- Select "integration scripts" from the list on the right.
- Enter the URL you'd like to check into the search box.
- You'll see the below list of conditions, and how your script stacks up. All check marks means you're good to go!
Troubleshooting
A couple tips to make sure this tool works for you!
- For this test to work, you must have cookies enabled, accept any cookie banners that are displayed, and disable any ad blockers.
- If you receive any errors, you can raise through the in-platform support chat in the bottom right of the page
If you see a red X for anything, or have any other concerns or questions, please don't hesitate to get in touch with the Triptease team.
We know that how your hotel is promoted is important to you, so we’re making it easier for hoteliers to see the ad copy being used in paid search ads.
How to find your Paid Search ad copy
If you're working with Triptease on a Licence basis, you can now do this by navigating to your Paid Search reporting page, clicking “request ad copy” in the upper right hand corner, and entering your email address.
What's in the report
A CSV report will land in your inbox featuring your most recent ad copy. The spreadsheet contains headlines and descriptions, which show on the SERP in different combinations based on performance. If you need to see historic copy, please get in touch with the Triptease team.
This feature is only available for Triptease clients accessing paid search on a licence model - if you have any further questions or would like to learn more about paid search, please don’t hesitate to contact our experts!
Last November, Triptease launched the Metasearch Parity Health Check to help hoteliers identify OTA undercuts and take action. Our easy-to-use tool tells you whether your prices are being undercut on metasearch, which OTAs are involved, and how much they’re undercutting you by.
Now, we’ve made it even better by letting you see how improved parity can improve your bottom line. We’ve added projections to demonstrate how price matching against OTAs can impact your Metasearch KPIs, so you can see the measurable impact of matching OTA prices (and find the perfect level of Price Match discount for your properties.).
What’s new in the Triptease Metasearch Parity Health Check tool?
- Access estimates for how different max price match amounts could increase your metasearch clicks, bookings, and revenue.
- Input your monthly metasearch revenue for an easy overview of what these increases could mean for your bottom line.
What else does the Meta Parity Health Check tool do?
Here’s how to use the new and existing features.
1. Select your hotel
- Our easy, Google-like search box allows you to find up to 10 hotels at once.
2. View your current parity
- You’ll see an overview of your current price parity.
- The tool automatically populates with OTA and direct prices for check ins in the next 28 days.
3. Use the sliding bar to test out different discount levels, or use the simple dropdown list to select OTAs you’d like to price match.
- See how each discount percentage will affect your parity
- See what that means for your Measearch clicks, bookings, and revenue
- Add your monthly metasearch revenue to see the estimated additional revenue you could be driving.
We know that having access to key metrics is important when growing your Paid Search strategy. With this in mind, we’ve developed in-platform reporting features that let you cut through the noise and focus on the data that matters most to you.
All features we’ve outlined here will be available to all clients currently running Triptease Paid Search via a licence (CPC) model.
Improved visibility over your Paid Search data
With these new updates, hoteliers will be able to track important metrics across both individual properties and overall, including:
- Conversion Rate (CvR)
- Click through rate (CTR)
- Average booking value (ABV)
- Cost per click (CPC)
- Impression Share (IS)
Track the performance of different Paid Search campaign types
We’ve split out the performance of your brand, non-brand and non-room campaigns, to give you more insight into how each campaign is performing and contributing to your Paid Search strategy.
- Brand campaigns: Track your brand protection campaigns and see the traffic that Paid Search is helping you reclaim from OTAs when people search for your hotel.
- Non-brand campaigns: Get an idea of how your generic campaigns are helping guests to discover your hotel when looking for a hotel in a certain area or with certain features.
- Non-room campaigns: Track how much traffic you’re receiving on non-room Paid Search term to help you to optimize the performance of your ancillary products like restaurants or spas.
Track keyword performance data
- See how different keywords are driving customers to your site, broken down by campaign type (Brand, non-brand/non-room).
- Per keyword, track impressions, clicks, CTR, bookings, CVR, and revenue.
Track search term performance data
- See what search terms are leading people to your site, to help you guide your future paid search strategy.
Track performance by country
- See how your Paid Search metrics vary country by country, so you can dig into how to improve regional performance.
Download your reporting data as a CSV
- Download all of this valuable information, so you can easily include it in your internal reporting or dig into the data further.
Discover our paid search reporting updates today
All of these features are available to hoteliers using Paid Search on a License (CPC) model, while hoteliers running Paid Search via other models have access to some of the new features. Get in touch with the Triptease team today to learn more!
Price Match reporting was previously available only for metasearch, making it difficult for hotels to show value across both Metasearch and On-site Price Match. That’s why we’re excited to announce that platform reporting is now live for On-site Price Match customers!
Triptease has spent over a decade helping hoteliers monitor price parity, negotiate with OTAs, and show guests that booking direct offers the best price. With more people wanting to travel on tighter budgets, the challenge has intensified, leading many to turn to OTAs for competitive prices.
We are now testing our price matching technology on booking engines with a select group of hotels. Early Alpha Phase results show guests are six times more likely to book when they see auto-matched prices.
What’s included:
- Toggle between Metasearch and On-site reporting on the same page.
- View the summary of Price Matched impressions and bookings, along with details of this split by OTA and promo code.
- You can use the summary to understand how much you are Price Matching (a high number of missed impressions can mean you have good parity, the OTAs you’ve chosen aren’t undercutting you frequently, or you haven’t provided sufficient coverage via your promo codes).
- The OTA breakdown table helps you understand whether Price Match is effective for the OTAs you have targeted.
- You can use the promo code breakdown to understand how much you are being undercut by (impressions) versus how much you can price match (bookings)
Note:
- An alpha test is an early testing phase where a new product or software is tried out by a small group of people to find and fix problems before it's made available to the public.
- We cannot show bookings by OTA as there is no way to determine which OTA would have secured the booking.
Interested in getting early access to on-site Price Match? Contact the Triptease team today.
Giving hoteliers the ability to collect thousands of GDPR-compliant email addresses directly on their websites is a big step towards delivering a sophisticated marketing strategy, without the reliance on third-party cookies. Collecting first party data allows hoteliers to build direct relationships with their prospective guests while personalizing the experience.
But without automation, collecting email addresses and manually uploading lists into your CRM is timely and prevents you from focussing on other - more impactful - work.
What does this mean for Triptease hotels?
- You no longer have to manually download and upload email lists into your CRM system.
- That means you have more time to focus on delivering great customer experiences.
- You can still achieve impactful email marketing with less time and fewer resources, especially if you are short-staffed.
To connect your CRM to Triptease, please refer to our help cetre articles here. Alternatively, please reach out to your Customer Success Manager.
These features are available to hoteliers using the Triptease Data Marketing Pro Package. Learn more about the Triptease Data Marketing Platform here, and get in touch with the Triptease team today if you'd like access to these features.
There are 11 message formats available as part of the On-site Messages product. This can sometimes make it difficult to know which one will best suit your marketing strategy!
Previously, hoteliers were asked to select a Message Type before choosing their Message Intent, but we have now switched that process around so that they can think stratgeically about the intention first.
Once the hotelier has selected their intent, they will then get shown a range of recommended Message Types for their campaign.
How it works
You’ll now select your Message Intent first, so for example if you wanted to collect more customer data you would select 'Data collection'.
Then you’ll see a range of suggested message formats that work particularly well for the marketing goal you have in mind. In this case, you'll see a number of Messages with the Email Capture functionality.
And don't worry - you will still have the option to choose your own Message type regardless of the Message Intent. Simply click ‘start with Message Types instead’.
Any burning product or feature requests that you’d love the Triptease team to consider building? Head over to our feature requests board to share your ideas.
First-party data is now essential for hotel marketing. Triptease customers have already collected thousands of customer emails using our variety of Email Capture messages, but until now it was only available for desktop devices. Data taken from Triptease revealed that mobile accounted for 69% of all website traffic, which means that without a mobile-friendly Email Capture message, hoteliers could potentially be losing out on thousands of dollars worth of additional revenue.
That’s why we’re happy to announce that hoteliers can now create Email Capture messages for mobile devices! This piece of functionality is available on the Inline Message type and can be embedded anywhere within the hotel website and booking engine.
What does this mean for you?
Increase your email collection rate:
show your Email Capture message to a larger audience on mobile devices.Aligns with your brand identity:
Inline messages have a subtle appearance, making it even easier to create a message that aligns with brand guidelines.It doesn’t overload the user experience:
display information without covering important sections of a webpage and overwhelming your audience.Understand your customers with audience insights:
hoteliers using the Triptease Data Marketing Platform Pro package can add audience insights to every email they capture, such as party size, lead time, and check-in data, to personalize email marketing campaigns. Not a DMP pro user? Request a demo here.How to use Email Capture on the Inline Message
- Go to the Message Manager and create a new message.
- Select ‘Data Collection’ or ‘Mobile’ as your intent.
- Choose an ‘Inline’ Message.
- Customize your form capture fields and design, etc.
How you can publish the Inline Message
This particular message type also requires an ‘XPath’, which tells us where the message should be placed. If you’re unsure of what that means, please refer to our short guide and video.
Previously On-site Messages could be used to personalize the customer experience up to the point where the guest had completed a booking. But since this is the point at which intent is at it’s strongest (they’ve literally just booked!) why not take this opportunity to increase their booking value?
Our latest update allows Messages to display on the booking confirmation page, which means hoteliers can promote an array of additional offers such as room upgrades, F&B, spa breaks etc.
But that’s not all - the new functionality can be used to say a simple ‘thank you’ or to advise guests about specific things they’ll need to know e.g. that there’s usually a slight delay in receiving their confirmation email.
Right now, this feature is only available for Nudge Messages and it will only fire on the booking engine confirmation page.
To add the Nudge Message to your booking confirmation page, create a Nudge Message like you normally would and under ‘Where should it display’ on the ‘Behaviour’ tab you will have the option to select ‘The confirmation page’.
Any burning product requests? We’d love to hear them! Head over to the Product Feature Board and let us know.
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