We've completely redesigned how you create and manage Messages campaigns. The new flow brings everything — targeting, creative, and message management — onto a single screen. You can now set targeting independently for each message in a campaign, manage individual message statuses (publish one, keep another in draft), and review everything in a detailed overview before going live. We've also added location exclude targeting, so you can now exclude specific locations from your message targeting rules.

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Setting up message campaigns used to mean navigating between multiple screens, with targeting applied at campaign level and all messages sharing the same status. This made it hard to run coordinated campaigns with different messages aimed at different audiences. The new flow gives you more control: configure each message's targeting individually, test different variants by publishing them independently, and see exactly what's going out before you hit publish.

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Available to all customers using Messages in the Triptease platform. When you next create a Messages campaign, you'll be taken through the new flow automatically.

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This release applies to Messages campaigns only. If you're creating Date Boost or interest-targeted campaigns on metasearch or paid search, those continue to use the previous flow — we'll bring them over to the new design soon. Existing Messages v2 campaigns have been migrated to the new format. Existing Meta and Paid Search campaigns remain unchanged.

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The new flow is available now. When you create a new message campaign, you'll be taken through it automatically. No action needed — it replaces the previous message campaign creation flow.

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We're bringing the same simplified experience to off-site channels (metasearch date boosts, paid search interest boosts) next, with the goal of a fully unified campaign creation flow across all channels.

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Existing Messages v2 campaigns have been migrated to the new format. Existing Meta and Paid Search campaigns remain unchanged and continue to use the old flow.

Yes! Each message can have its own status — live, paused, or draft.

Yes. All targeting is now per message. Open the targeting side panel on any message to configure it independently.

Yes. Open the targeting side panel on any message and look under the Location tab — you'll see the new exclude option.

Those channels are coming next. For now, the new flow applies to message campaigns only.

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Reach out to your Customer Success Manager or customersuccess@triptease.com if you have any questions or need help getting started with the new flow.

Inline Messages just got a major upgrade, now available exclusively in the new Triptease Messages.

If pop-ups are too intrusive for some parts of your website, or you feel they don't suit your brand, you can now add personalized, in-page content that looks native to your site across desktop and mobile. No dev work needed, just point, click, and personalize.

Show a “Free cancellation this week” strip above the booking form

Reinforce “Secure payment • Instant confirmation” at checkout

Use Triptease Audiences to tailor content even for first-time visitors

Before element: Insert content above an existing element

After element: Show content below it

Replace content: Swap it out entirely

Design first: Add all key elements (text, images, etc.) in Creative Builder before placing

Place and adjust: Use the placement tool to position your message, then return to Creative Builder to refine the layout

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We’ve introduced a new experimental feature designed to give you greater visibility into the full guest journey leading up to a direct booking.

Hoteliers consistently tell us they want to understand the combined influence of multiple channels rather than just the last click or touchpoint. This new visualization helps bring that story to life, showing how Triptease interactions like ad clicks and message views work together to drive conversions.

The booking journey visualization displays a timeline of events for a sample of your recent bookings. It highlights the different Triptease product touchpoints and interactions that occurred along the way, helping you see "under the hood" of how different channels influence a guest's decision to book.

This new visualization is an illustration of what's possible with the unified cross-channel data model we've built in the Triptease Data Marketing Platform.

This reporting is available to all customers. To access it:

We’re still gathering feedback on position users prefer for this feature so its location might change. At the time of writing you can also find it on the main platform dashboard.

Please note that this is an experimental feature. We are releasing it to gather feedback and learn what data you find most valuable. That means:

We encourage you to explore the data and let us know what you think. If you have questions about a specific journey or ideas on how you would use this information, please don't hesitate to get in touch with us at .

A: The chart shows every interaction with Triptease-run metasearch, paid search, retargeting and on-site messages that leads to a booking. Each line represents 1 booking and shows:

Each dot represents a view and each diamond represents a click.

A: Not yet. Right now it’s just a random sample from the chosen time frame to show what’s possible and gather feedback.

A: Not yet, but we’re looking into additional filters.

A: Not yet, but this is one of the enhancements we’re investigating.

A: No. But we would expect an export function to be part of any final version of this feature.

Price Check now loads more quickly. Loading times have been reduced by 60% to an average of for most booking engine searches. This is a significant improvement from the previous average of 5 seconds and creates a smoother, more confident booking experience for guests.

Price Check is a message that appears on your booking engine when you are in parity or cheaper direct. It shows guests your best rate and compares it against selected Online Travel Agencies (OTAs) in real time, helping build trust and confidence to book direct.

Google Hotel Ads (GHA) provides fast, structured pricing data for the most common guest itineraries. Triptease uses this feed to return prices more quickly for supported searches.

GHA currently covers itineraries with up to 4 adults, and zero children. These searches represent , which is why most guests will now see Price Check appear much faster.

If a guest selects an itinerary that is not supported by Google Hotel Ads (for example, searches including children or more than four adults), Price Check will fetch rates directly from OTAs. These searches will load at the previous speed.

This article in the Triptease Help Center provides more details on the update.

We’ve refreshed the Triptease platform navigation to make it faster and easier for you to find what you need.

We’ve moved the main navigation from the top of the screen to the left-hand side, and changed some labels. All of the functionality you’re used to is still there - you might just find it in a slightly different place.

The new left-hand navigation is now the default option for all users of the Triptease platform. No further action is required. The new menu will provide a foundation for future updates that will make the platform even easier to use.

This article in the Triptease Help Center provides more details, along with a short video walkthrough of the changes.

We’re excited to announce a new feature available on Triptease Paid Search: Google’s Travel Feeds in Search Ads.

This is an update from Google which enables hoteliers to connect their Metasearch price feed to show hotel pricing in their Google paid search ads (you can read Google’s update here).

Google has made Travel Feeds in Search Ads available in the following countries:

United States, United Kingdom, Germany, Japan, Switzerland, Canada, United Kingdom, Australia, France, Belgium, Spain, Italy, Netherlands, Sweden, Norway, Brazil, Mexico, Türkiye, India, Taiwan and Ireland.

Within those countries, we can connect any hotel running both Paid Search and Metasearch with Triptease* –that’s because we use the same pricing and availability feed that powers Triptease Metasearch to power this feature.

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If you’d like to opt out of Travel Feeds in Paid Search Ads for any or all of your hotels, please reach out to the Triptease Customer Success team.

We will still be running our own Price Preview for Paid Search alongside Google’s Travel Feeds in Search Ads. Price Preview for Paid Search is available to all Triptease clients, without the price feed and country limitations of Travel Feeds in Search Ads. Learn more here.

If you have any additional questions about this feature, how it works, or how to access it, please don’t hesitate to get in touch with us at

From July 2025, hoteliers who use Triptease to run Google’s Travel Promotion Ads (TPAs) and Tripadvisor Sponsored Placements (TASPS) can see reporting for these channels, directly in the platform.

Google’s Travel Promotion Ads are essentially upper funnel Metasearch. They’re designed to target users who are searching, but haven’t yes chosen a hotel they want to book.

By targeting non-brand/generic search terms, Travel Promotion Ads are designed to increase traveller consideration, drive incremental traffic and help generate more direct leads while travellers decide where to stay.

Tripadvisor Sponsored Placements are upper-funnel ads on Tripadvisor. They help hoteliers put their property in front of a highly qualified audience of Tripadvisor users who are looking for places to stay in their area on TripAdvisor, for dates when they have availability.

Reporting for TPAs and TASPs can now be viewed alongside other metasearch channels in the Triptease platform.

From the platform home page, navigate to to access this reporting.

Current Triptease metasearch customers who work with us on a license basis are eligible to add TPAs and TASPs onto their current account setup, for an additional fee. Please get in touch with our direct booking experts to explore what TPAs and TASPs could do for your hotel.

The current Parity dashboard in the Triptease Data Marketing Platform web interface offers 2 views: ‘Google Hotel Ads’ and ‘Website’.

Currently both views show parity information as a percentage of searches performed on your website Booking Engine (i.e. by how often guests search your site for specific itineraries).

We’re changing our approach for Google Hotel Ads view to provide more comprehensive, consistent information and resolve discrepancies experienced by a small number of users.

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Think of it this way:

Before: Results as a percentage of searches on your Booking Engine

After: Results as a percentage of available itineraries.

The shift to itinerary-based results will provide a better experience for Triptease users:

You’ve told us you’d like to increase visibility on your key channels for the dates that are most important to you–whether that's a quiet weekday in July, a slow weekend in February, or even a super-high ADR night when you want to maximize profitability. That’s why we’re launching the beta phase of , our new tool that gives you the ability to boost your spend on Metasearch for the specific dates that matter most to you.

is the first campaign type available in the new Triptease — our next-generation platform for hotel marketing that lets you create strategic campaigns across your marketing channels.

Hoteliers who are running Triptease Metasearch on a license model.

Hoteliers can access Date Boost via the new . Campaigns can be created by:

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Triptease will increase bidding on your selected dates, improving visibility and driving more clicks to your booking engine.

As Date Boost is in its beta stage, we are still developing the in-platform reporting capabilities. For customers who begin using this tool, we will be sending automated weekly reports each Monday – no setup required. We expect to have in-platform reporting live in the next few weeks.

Managing who can do what in the Triptease Platform is important, especially for content that appears on your website or changes to billing and product settings. We want to help you get more team members using the platform while maintaining appropriate access control.

Previously, the platform offered just two permission levels: Admin and Member. Admins had full access, while Members could perform most actions except for managing subscription information and team members. This binary approach didn't provide the nuanced control many hotels needed.

Permissions will be expanded to cross-channel Campaigns across Metasearch, Paid Search, and On-site Messages.

For On-site Messages specifically, you can now assign roles specifying these permissions:

Property-level access restrictions are not yet fully functional in the current On-site Messages product. This means:

An update for property-level access control is planned as part of broader development within the On-site Messages product.

We're making this transition as seamless as possible:

No action is required from existing users. All permissions remain functional during this transition, with Members simply receiving the new Creator role designation automatically.

To review and update your team's permissions:

For any questions regarding your user permissions, please reach out to your Customer Success Manager.