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Performance reporting for TPAs and TASPs - Now available in the Triptease platform
From July 2025, hoteliers who use Triptease to run Google’s Travel Promotion Ads (TPAs) and Tripadvisor Sponsored Placements (TASPS) can see reporting for these channels, directly in the platform.
What are Travel Promotion Ads and Tripadvisor Sponsored Placements?
Google’s Travel Promotion Ads are essentially upper funnel Metasearch. They’re designed to target users who are searching, but haven’t yes chosen a hotel they want to book.
By targeting non-brand/generic search terms, Travel Promotion Ads are designed to increase traveller consideration, drive incremental traffic and help generate more direct leads while travellers decide where to stay.
What are Tripadvisor Sponsored Placements?
Tripadvisor Sponsored Placements are upper-funnel ads on Tripadvisor. They help hoteliers put their property in front of a highly qualified audience of Tripadvisor users who are looking for places to stay in their area on TripAdvisor, for dates when they have availability.
Where can I see the reporting for TPAs and TASPs?
Reporting for TPAs and TASPs can now be viewed alongside other metasearch channels in the Triptease platform.
From the platform home page, navigate to
Channels > Metasearch
to access this reporting.
Example of TPAs and TASPs in the in-platform graphs:
TPA reporting - graph
Example of TPAs and TASPs in the in-platform meta breakdown table:
TPA reporting- breakdown table
How can hoteliers access TPAs and TASPs on Triptease?
Current Triptease metasearch customers who work with us on a license basis are eligible to add TPAs and TASPs onto their current account setup, for an additional fee. Please get in touch with our direct booking experts to explore what TPAs and TASPs could do for your hotel.
We’re updating our parity analysis to make the data more consistent and aligned with industry norms
The current Parity dashboard in the Triptease Data Marketing Platform web interface offers 2 views: ‘Google Hotel Ads’ and ‘Website’.
  • The Google Hotel Ads view
    compares your prices against OTAs in metasearch.
  • The Website view
    compares prices shown on your website with rates offered by OTAs.
Currently both views show parity information as a percentage of searches performed on your website Booking Engine (i.e. by how often guests search your site for specific itineraries).
We’re changing our approach for Google Hotel Ads view to provide more comprehensive, consistent information and resolve discrepancies experienced by a small number of users.
What We're Changing
We're switching the Google Hotel Ads parity view from results based on the itineraries people search for on your website, to results based on available itineraries.
✅ That means you will now see results as a percentage of the itineraries that are available–not just the ones people searched for–when you choose the Google Hotel Ads view on the Parity Insights page
.
Think of it this way:
  • Before:
    "Out of 100 searches on the booking engine, how many times were you undercut based on GHA prices?"
  • After:
    "Out of 630 possible itineraries (90x7), how many times were you undercut on GHA?"
Before: Results as a percentage of searches on your Booking Engine
parity-report-before
After: Results as a percentage of available itineraries.
parity-report-after
Why are we making this change?
The shift to itinerary-based results will provide a better experience for Triptease users:
  • More consistent data
    - Empty dashboards and data gaps will no longer occur for websites with low search volumes.
  • Comprehensive results
    - More data points will be included in the analysis.
  • Less complexity
    - Equal emphasis on all the itineraries we source from Google Hotel Ads.
  • Industry alignment
    - Matches approaches used by other popular rate parity tools.
What this means for you
  • Website parity view:
    No change.
  • GHA parity view:
    Results now shown as a percentage of itineraries.
  • All other parity features:
    No change. Tables, calendar, demand tools, etc remain the same.
  • Possible changes in your undercut rate:
    The impact of this change will be different for every hotel. Increases and decreases in undercut rate are possible, potentially large in either case. Undercut rates may also remain unchanged.
    Note that this is only an update to how data is presented in the Triptease dashboard. It does not indicate any change in your underlying parity status. Check the Triptease Help Center for more details.
You’ve told us you’d like to increase visibility on your key channels for the dates that are most important to you–whether that's a quiet weekday in July, a slow weekend in February, or even a super-high ADR night when you want to maximize profitability. That’s why we’re launching the beta phase of
Date Boost on Metasearch
, our new tool that gives you the ability to boost your spend on Metasearch for the specific dates that matter most to you.
Date Boost on Metasearch
is the first campaign type available in the new Triptease
Campaign Manager
— our next-generation platform for hotel marketing that lets you create strategic campaigns across your marketing channels.
Key Benefits
  • Target low-demand dates
    : Focus your advertising budget on the dates when you need bookings the most.
  • Boost impression share
    : Reach more travellers actively searching for your destination during boosted dates, and place higher in the sponsored listings.
  • Act fast and efficiently:
    Adjust spend right when you need to, in order to keep up with shifts in trends or insights from your revenue team.
Who’s eligible?
Hoteliers who are running Triptease Metasearch on a license model.
How to create a campaign using Date Boost on Metasearch
Hoteliers can access Date Boost via the new
Campaign Manager
. Campaigns can be created by:
  1. Navigating to the Metasearch page
  2. Clicking “Date Boost”
image
  1. Create a new campaign to “Boost low occupancy dates”
![image]
image
  1. You'll then be able to select the specific dates you'd like to boost.
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Triptease will increase bidding on your selected dates, improving visibility and driving more clicks to your booking engine.
How does budget management work?
  • Your existing Metasearch budget will be used for Date Boost campaigns.
  • If you’re already using most of your monthly metasearch budget, consider submitting a
    budget change request
    with our Triptease support team to ensure coverage.
  • Triptease’s built-in budget protections will keep you from exceeding your overall monthly budget for Metasearch.
Performance Reporting
As Date Boost is in its beta stage, we are still developing the in-platform reporting capabilities. For customers who begin using this tool, we will be sending automated weekly reports each Monday – no setup required. We expect to have in-platform reporting live in the next few weeks.
Learn More
  • To find out more about Date Boost campaigns, how they work, and how they can help your hotel, read our Date Boost FAQ.
  • Triptease Audiences is our new capability that powers our Date Boost behind the scenes, helping you to target the right guests by combining powerful insights from thousands of hotel websites. For more insight into what it is, and why it’s necessary for Date Boost campaigns, see our Triptease Audiences FAQ.
More granular permissions to match the needs of your team
Managing who can do what in the Triptease Platform is important, especially for content that appears on your website or changes to billing and product settings. We want to help you get more team members using the platform while maintaining appropriate access control.
Previously, the platform offered just two permission levels: Admin and Member. Admins had full access, while Members could perform most actions except for managing subscription information and team members. This binary approach didn't provide the nuanced control many hotels needed.
What's new with user permissions?
Assign tiered permissions for On-site Messages (and soon for cross-channel campaigns)
  • Choose between
    publish, create, or view-only
    access levels
  • Control who can set messages live on your website and booking engine
  • Expand platform access across your team with appropriate restrictions
Coming soon:
Permissions will be expanded to cross-channel Campaigns across Metasearch, Paid Search, and On-site Messages.
Restrict access to Billing Management and Pricing Configuration
  • Control who can access
    Billing Management
    and
    Pricing Configuration
  • Specify users who can
    review and reconcile performance-billed bookings
    for Metasearch, Retargeting, and Paid Search
  • Designate users who can
    manage OTA sources and promo codes
    for Parity & Price Match
Introducing a new Viewer role
  • Provide read-only access across the platform for team members who need to see data but shouldn't make changes
Apr 15 Screenshot from Release Notes
Understanding On-site Messages permissions
For On-site Messages specifically, you can now assign roles specifying these permissions:
  • Publish:
    Full permissions to create, edit, and publish On-site Messages
  • Create:
    Create and edit On-site Messages but
    cannot publish
    them
  • View:
    View-only access to the dashboard and individual On-site Message performance
Apr 15 Screenshot from User Permissions
Important note:
Property-level access restrictions are not yet fully functional in the current On-site Messages product. This means:
  • Users with any On-site Messages permission level (
    Viewer, Creator, or Publisher
    ) can currently interact with
    On-site Messages that are also running on properties they are not assigned to
  • Aggregated On-site Messages performance data for all properties remains visible to all users with On-site Messages access
An update for property-level access control is planned as part of broader development within the On-site Messages product.
What happens to existing users?
We're making this transition as seamless as possible:
  • Current
    Admins
    will maintain their Admin status and full permissions
  • Current
    Members
    have already been converted to
    Creators
    with publishing, billing management, and pricing settings permissions (this change is automatic and has already taken effect)
  • Admins can review and adjust these new permission settings for their team through Team Management at any time
Note:
No action is required from existing users. All permissions remain functional during this transition, with Members simply receiving the new Creator role designation automatically.
Getting started
To review and update your team's permissions:
  1. Navigate to Account > Team Management in the Triptease Platform
  2. Review each team member's current access levels
  3. Adjust permissions as needed using the new granular controls
For any questions regarding your user permissions, please reach out to your Customer Success Manager.
When managing your Triptease account, it's important to have visibility of key details like when renewal and end-of-trial dates are happening for each of your products (and across different hotels). But we know that hoteliers are busy - so keeping track of all these details on top of all your other commitments can be a challenge.
Previously, hotels working with us would need to reach out to customer support to get this information. Now, it's available
right in the platform
as a CSV download.
Who can access this data?
This data will only be available to
admin
members of the platform, and only for the
hotels that they are assigned to.
How to download your subscription data
  1. Navigate to "subscriptions" in your account dropdown menu.
Billing Management 1
  1. Click on the purple "download" button.
Billing Management 2
3. You will receive a
detailed spreadsheet
including the following fields:
  • Hotel name
  • API key
  • Product
  • Start date
  • Renewal/end date
  • Status
  • Billing model
You'll also see details of relevant fees and/or commissions per product, depending on whether you're a on a license or commission-based billing model.
Be alerted of any upcoming changes
As part of this feature release, you'll also
see the following callout
on the "subscriptions" page if there are any upcoming changes that will impact your account:
image
These changes include:
  • When a trial will be ending within 30 days
  • When a product will renew within 90 days
  • Any change of terms within 90 days
We’d love to hear how this feature is working for you, or any ideas you have to improve it, so please get in touch with the Triptease team with any questions or concerns.
Want some quick reassurance that everything's going right with your Triptease integration?
Previously, ensuring that your scripts were added correctly, and monitoring that everything was going smoothly on a regular basis, required reaching out to a member of the Triptease team. You can now easily check this within the Triptease platform, saving you time and energy.
How to test your Triptease integration
  1. From your home page, navigate to "global settings" within the "account" dropdown menu.
image
  1. Select "integration scripts" from the list on the right.
image
  1. Enter the URL you'd like to check into the search box.
image
  1. You'll see the below list of conditions, and how your script stacks up. All check marks means you're good to go!
image
Troubleshooting
A couple tips to make sure this tool works for you!
  • For this test to work, you must have cookies enabled, accept any cookie banners that are displayed, and disable any ad blockers.
  • If you receive any errors, you can raise through the in-platform support chat in the bottom right of the page
If you see a red X for anything, or have any other concerns or questions, please don't hesitate to get in touch with the Triptease team.
We know that how your hotel is promoted is important to you, so we’re making it easier for hoteliers to see the ad copy being used in paid search ads.
How to find your Paid Search ad copy
If you're working with Triptease on a Licence basis, you can now do this by navigating to your Paid Search reporting page, clicking “request ad copy” in the upper right hand corner, and entering your email address.
Screenshot 2024-08-12 at 14
Screenshot 2024-08-12 at 14
What's in the report
A CSV report will land in your inbox featuring your most recent ad copy. The spreadsheet contains headlines and descriptions, which show on the SERP in different combinations based on performance. If you need to see historic copy, please get in touch with the Triptease team.
This feature is only available for Triptease clients accessing paid search on a licence model - if you have any further questions or would like to learn more about paid search, please don’t hesitate to contact our experts!
Last November, Triptease launched the Metasearch Parity Health Check to help hoteliers identify OTA undercuts and take action. Our easy-to-use tool tells you whether your prices are being undercut on metasearch, which OTAs are involved, and how much they’re undercutting you by.
Now, we’ve made it even better by letting you see how improved parity can improve your bottom line. We’ve added projections to demonstrate how price matching against OTAs can impact your Metasearch KPIs, so you can see the measurable impact of matching OTA prices (and find the perfect level of Price Match discount for your properties.).
What’s new in the Triptease Metasearch Parity Health Check tool?
  • Access estimates for how different max price match amounts could increase your metasearch clicks, bookings, and revenue.
  • Input your monthly metasearch revenue for an easy overview of what these increases could mean for your bottom line.
Screenshot 2024-07-11 at 10
Screenshot 2024-07-11 at 10
What else does the Meta Parity Health Check tool do?
Here’s how to use the new and existing features.
1. Select your hotel
  • Our easy, Google-like search box allows you to find up to 10 hotels at once.
2. View your current parity
  • You’ll see an overview of your current price parity.
  • The tool automatically populates with OTA and direct prices for check ins in the next 28 days.
3. Use the sliding bar to test out different discount levels, or use the simple dropdown list to select OTAs you’d like to price match.
  • See how each discount percentage will affect your parity
  • See what that means for your Measearch clicks, bookings, and revenue
  • Add your monthly metasearch revenue to see the estimated additional revenue you could be driving.
Screenshot 2024-07-11 at 10
Screenshot 2024-07-11 at 10
We know that having access to key metrics is important when growing your Paid Search strategy. With this in mind, we’ve developed in-platform reporting features that let you cut through the noise and focus on the data that matters most to you.
All features we’ve outlined here will be available to all clients currently running Triptease Paid Search via a licence (CPC) model.
Improved visibility over your Paid Search data
With these new updates, hoteliers will be able to track important metrics across both individual properties and overall, including:
  • Conversion Rate (CvR)
  • Click through rate (CTR)
  • Average booking value (ABV)
  • Cost per click (CPC)
  • Impression Share (IS)
Track the performance of different Paid Search campaign types
We’ve split out the performance of your brand, non-brand and non-room campaigns, to give you more insight into how each campaign is performing and contributing to your Paid Search strategy.
  • Brand campaigns: Track your brand protection campaigns and see the traffic that Paid Search is helping you reclaim from OTAs when people search for your hotel.
  • Non-brand campaigns: Get an idea of how your generic campaigns are helping guests to discover your hotel when looking for a hotel in a certain area or with certain features.
  • Non-room campaigns: Track how much traffic you’re receiving on non-room Paid Search term to help you to optimize the performance of your ancillary products like restaurants or spas.
Track keyword performance data
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  • See how different keywords are driving customers to your site, broken down by campaign type (Brand, non-brand/non-room).
  • Per keyword, track impressions, clicks, CTR, bookings, CVR, and revenue.
Track search term performance data
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  • See what search terms are leading people to your site, to help you guide your future paid search strategy.
Track performance by country
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  • See how your Paid Search metrics vary country by country, so you can dig into how to improve regional performance.
Download your reporting data as a CSV
  • Download all of this valuable information, so you can easily include it in your internal reporting or dig into the data further.
Discover our paid search reporting updates today
All of these features are available to hoteliers using Paid Search on a License (CPC) model, while hoteliers running Paid Search via other models have access to some of the new features. Get in touch with the Triptease team today to learn more!
Price Match reporting was previously available only for metasearch, making it difficult for hotels to show value across both Metasearch and On-site Price Match. That’s why we’re excited to announce that platform reporting is now live for On-site Price Match customers!
Triptease has spent over a decade helping hoteliers monitor price parity, negotiate with OTAs, and show guests that booking direct offers the best price. With more people wanting to travel on tighter budgets, the challenge has intensified, leading many to turn to OTAs for competitive prices.
We are now testing our price matching technology on booking engines with a select group of hotels. Early Alpha Phase results show guests are six times more likely to book when they see auto-matched prices.
What’s included:
  1. Toggle between Metasearch and On-site reporting on the same page.
image
  1. View the summary of Price Matched impressions and bookings, along with details of this split by OTA and promo code.
  • You can use the summary to understand how much you are Price Matching (a high number of missed impressions can mean you have good parity, the OTAs you’ve chosen aren’t undercutting you frequently, or you haven’t provided sufficient coverage via your promo codes).
  • The OTA breakdown table helps you understand whether Price Match is effective for the OTAs you have targeted.
  • You can use the promo code breakdown to understand how much you are being undercut by (impressions) versus how much you can price match (bookings)
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Note:
  • An alpha test is an early testing phase where a new product or software is tried out by a small group of people to find and fix problems before it's made available to the public.
  • We cannot show bookings by OTA as there is no way to determine which OTA would have secured the booking.
Interested in getting early access to on-site Price Match? Contact the Triptease team today.
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