Performance reporting for TPAs and TASPs - Now available in the Triptease platform
From July 2025, hoteliers who use Triptease to run Google’s Travel Promotion Ads (TPAs) and Tripadvisor Sponsored Placements (TASPS) can see reporting for these channels, directly in the platform.
What are Travel Promotion Ads and Tripadvisor Sponsored Placements?
Google’s Travel Promotion Ads are essentially upper funnel Metasearch. They’re designed to target users who are searching, but haven’t yes chosen a hotel they want to book.
By targeting non-brand/generic search terms, Travel Promotion Ads are designed to increase traveller consideration, drive incremental traffic and help generate more direct leads while travellers decide where to stay.
What are Tripadvisor Sponsored Placements?
Tripadvisor Sponsored Placements are upper-funnel ads on Tripadvisor. They help hoteliers put their property in front of a highly qualified audience of Tripadvisor users who are looking for places to stay in their area on TripAdvisor, for dates when they have availability.
Where can I see the reporting for TPAs and TASPs?
Reporting for TPAs and TASPs can now be viewed alongside other metasearch channels in the Triptease platform.
From the platform home page, navigate to
Channels > Metasearch
to access this reporting. Example of TPAs and TASPs in the in-platform graphs:
Example of TPAs and TASPs in the in-platform meta breakdown table:
How can hoteliers access TPAs and TASPs on Triptease?
Current Triptease metasearch customers who work with us on a license basis are eligible to add TPAs and TASPs onto their current account setup, for an additional fee. Please get in touch with our direct booking experts to explore what TPAs and TASPs could do for your hotel.