You’ve told us you’d like to increase visibility on your key channels for the dates that are most important to you–whether that's a quiet weekday in July, a slow weekend in February, or even a super-high ADR night when you want to maximize profitability. That’s why we’re launching the beta phase of
Date Boost on Metasearch
, our new tool that gives you the ability to boost your spend on Metasearch for the specific dates that matter most to you. Date Boost on Metasearch
is the first campaign type available in the new Triptease Campaign Manager
— our next-generation platform for hotel marketing that lets you create strategic campaigns across your marketing channels. Key Benefits
- Target low-demand dates: Focus your advertising budget on the dates when you need bookings the most.
- Boost impression share: Reach more travellers actively searching for your destination during boosted dates, and place higher in the sponsored listings.
- Act fast and efficiently:Adjust spend right when you need to, in order to keep up with shifts in trends or insights from your revenue team.
Who’s eligible?
Hoteliers who are running Triptease Metasearch on a license model.
How to create a campaign using Date Boost on Metasearch
Hoteliers can access Date Boost via the new
Campaign Manager
. Campaigns can be created by:- Navigating to the Metasearch page
- Clicking “Date Boost”
- Create a new campaign to “Boost low occupancy dates”
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- You'll then be able to select the specific dates you'd like to boost.
Triptease will increase bidding on your selected dates, improving visibility and driving more clicks to your booking engine.
How does budget management work?
- Your existing Metasearch budget will be used for Date Boost campaigns.
- If you’re already using most of your monthly metasearch budget, consider submitting a budget change requestwith our Triptease support team to ensure coverage.
- Triptease’s built-in budget protections will keep you from exceeding your overall monthly budget for Metasearch.
Performance Reporting
As Date Boost is in its beta stage, we are still developing the in-platform reporting capabilities. For customers who begin using this tool, we will be sending automated weekly reports each Monday – no setup required. We expect to have in-platform reporting live in the next few weeks.
Learn More
- To find out more about Date Boost campaigns, how they work, and how they can help your hotel, read our Date Boost FAQ.
- Triptease Audiences is our new capability that powers our Date Boost behind the scenes, helping you to target the right guests by combining powerful insights from thousands of hotel websites. For more insight into what it is, and why it’s necessary for Date Boost campaigns, see our Triptease Audiences FAQ.