Last November, Triptease launched the Metasearch Parity Health Check to help hoteliers identify OTA undercuts and take action. Our easy-to-use tool tells you whether your prices are being undercut on metasearch, which OTAs are involved, and how much they’re undercutting you by.
Now, we’ve made it even better by letting you see how improved parity can improve your bottom line. We’ve added projections to demonstrate how price matching against OTAs can impact your Metasearch KPIs, so you can see the measurable impact of matching OTA prices (and find the perfect level of Price Match discount for your properties.).
What’s new in the Triptease Metasearch Parity Health Check tool?
- Access estimates for how different max price match amounts could increase your metasearch clicks, bookings, and revenue.
- Input your monthly metasearch revenue for an easy overview of what these increases could mean for your bottom line.
What else does the Meta Parity Health Check tool do?
Here’s how to use the new and existing features.
1. Select your hotel
- Our easy, Google-like search box allows you to find up to 10 hotels at once.
2. View your current parity
- You’ll see an overview of your current price parity.
- The tool automatically populates with OTA and direct prices for check ins in the next 28 days.
3. Use the sliding bar to test out different discount levels, or use the simple dropdown list to select OTAs you’d like to price match.
- See how each discount percentage will affect your parity
- See what that means for your Measearch clicks, bookings, and revenue
- Add your monthly metasearch revenue to see the estimated additional revenue you could be driving.
