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Improvements to the DMP Parity dashboard

We’re updating our parity analysis to make the data more consistent and aligned with industry norms
The current Parity dashboard in the Triptease Data Marketing Platform web interface offers 2 views: ‘Google Hotel Ads’ and ‘Website’.
  • The Google Hotel Ads view
    compares your prices against OTAs in metasearch.
  • The Website view
    compares prices shown on your website with rates offered by OTAs.
Currently both views show parity information as a percentage of searches performed on your website Booking Engine (i.e. by how often guests search your site for specific itineraries).
We’re changing our approach for Google Hotel Ads view to provide more comprehensive, consistent information and resolve discrepancies experienced by a small number of users.
What We're Changing
We're switching the Google Hotel Ads parity view from results based on the itineraries people search for on your website, to results based on available itineraries.
✅ That means you will now see results as a percentage of the itineraries that are available–not just the ones people searched for–when you choose the Google Hotel Ads view on the Parity Insights page
.
Think of it this way:
  • Before:
    "Out of 100 searches on the booking engine, how many times were you undercut based on GHA prices?"
  • After:
    "Out of 630 possible itineraries (90x7), how many times were you undercut on GHA?"
Before: Results as a percentage of searches on your Booking Engine
parity-report-before
After: Results as a percentage of available itineraries.
parity-report-after
Why are we making this change?
The shift to itinerary-based results will provide a better experience for Triptease users:
  • More consistent data
    - Empty dashboards and data gaps will no longer occur for websites with low search volumes.
  • Comprehensive results
    - More data points will be included in the analysis.
  • Less complexity
    - Equal emphasis on all the itineraries we source from Google Hotel Ads.
  • Industry alignment
    - Matches approaches used by other popular rate parity tools.
What this means for you
  • Website parity view:
    No change.
  • GHA parity view:
    Results now shown as a percentage of itineraries.
  • All other parity features:
    No change. Tables, calendar, demand tools, etc remain the same.
  • Possible changes in your undercut rate:
    The impact of this change will be different for every hotel. Increases and decreases in undercut rate are possible, potentially large in either case. Undercut rates may also remain unchanged.
    Note that this is only an update to how data is presented in the Triptease dashboard. It does not indicate any change in your underlying parity status. Check the Triptease Help Center for more details.