We know that having access to key metrics is important when growing your Paid Search strategy. With this in mind, we’ve developed in-platform reporting features that let you cut through the noise and focus on the data that matters most to you.
All features we’ve outlined here will be available to all clients currently running Triptease Paid Search via a licence (CPC) model.
Improved visibility over your Paid Search data
With these new updates, hoteliers will be able to track important metrics across both individual properties and overall, including:
- Conversion Rate (CvR)
- Click through rate (CTR)
- Average booking value (ABV)
- Cost per click (CPC)
- Impression Share (IS)
Track the performance of different Paid Search campaign types
We’ve split out the performance of your brand, non-brand and non-room campaigns, to give you more insight into how each campaign is performing and contributing to your Paid Search strategy.
- Brand campaigns: Track your brand protection campaigns and see the traffic that Paid Search is helping you reclaim from OTAs when people search for your hotel.
- Non-brand campaigns: Get an idea of how your generic campaigns are helping guests to discover your hotel when looking for a hotel in a certain area or with certain features.
- Non-room campaigns: Track how much traffic you’re receiving on non-room Paid Search term to help you to optimize the performance of your ancillary products like restaurants or spas.
Track keyword performance data
- See how different keywords are driving customers to your site, broken down by campaign type (Brand, non-brand/non-room).
- Per keyword, track impressions, clicks, CTR, bookings, CVR, and revenue.
Track search term performance data
- See what search terms are leading people to your site, to help you guide your future paid search strategy.
Track performance by country
- See how your Paid Search metrics vary country by country, so you can dig into how to improve regional performance.
Download your reporting data as a CSV
- Download all of this valuable information, so you can easily include it in your internal reporting or dig into the data further.
Discover our paid search reporting updates today
All of these features are available to hoteliers using Paid Search on a License (CPC) model, while hoteliers running Paid Search via other models have access to some of the new features. Get in touch with the Triptease team today to learn more!