New Triptease Home page

Your Triptease Home page has been redesigned to give you a faster read on your marketing performance, suggest where to focus your attention, and keep you informed about the latest updates. From there it takes you into the rest of the platform - your campaigns, reporting and guest insights.

When you log in, you now see a short AI-generated, plain-English summary of how your key metrics have moved over the last 28 days compared to the same period last year. The summary covers marketing reach and web conversion, and suggests specific things worth investigating based on what the data shows across your properties.

Home now also includes:

The content from the previous version of the home page is still available, including the Direct Booking Overview, Booking Journey Visualization, Parity Distribution and Price Match Impact, and Audience Intelligence. All this data has moved from Home into a reorganized Guest Insights page (found within the Market Insights menu in the left-hand navigation).

Guest Insights is now where the analytical detail lives; Home is where you get a quick read on what's changed and what to look at next.

The summary and metrics on version 1 of the new Home page are aggregated across your whole account, not broken down by property. So if you use Triptease products for multiple hotels, for now you'll see signals across the account as a whole. Per-property signals on the Home page are on the roadmap for a future update.

The Guest Insight page, including all the data that used to live on the Home page, can still be filtered down to specific hotels.

This is our first update of the Home page in some time and we have more changes planned. We’d love your feedback as we go.

There's a "Was this helpful?" prompt directly under the new Home page summary. Your responses will help us refine what gets shown there.

For any other questions, feedback or concerns you can contact or ask our in-platform chatbot, as usual.

Direct Booking Overview, Booking Journey Visualization, Parity Distribution and Price Match Impact, and Audience Intelligence are now on the Guest Insights page, which has been reorganised so the flow from overview to detail makes sense.

It's based on the metrics currently shown on the Home page — Triptease performance (impressions, attributed direct revenue share) and website analytics (sessions, booking engine conversion). It focuses on what's changed over the last 28 days versus the same period last year, and suggests next steps to investigate. It does not speculate on why something is changing.

The top three weekend dates (Friday and Saturday) and top three weekday dates (Sunday to Thursday) from the past 28 days that had above-median searches but below-median conversion. The median search count and conversion rate over the same period are shown on the tile so you can read each date in context.

The summary is grounded in the same data shown on the page — it describes the metrics, it doesn't generate new ones. It is deliberately scoped to commentary and next-step suggestions, not explanations of cause. The "Was this helpful?" prompt is there so we can refine where it doesn't land.

It's a live feed of the latest three product update entries — the same content available via "Product updates" in the main navigation. Each entry links through to its full detail, and "Explore updates" at the top of the column opens the full changelog.

Yes — this is the first step. We'll continue layering in additional signals and more context over time. The longer-term direction is surfacing what's changed specifically per hotel rather than only at account # aggregate.