new
Simplified creation flow for all campaign types

What's New?
We've extended our simplified campaign creation flow — first launched for Messages in April — across the rest of the Campaign Manager. 
Date Boost campaigns, off-site adverts on Metasearch and Paid Search, and multi-channel campaigns now all use the same unified flow, with three clear stages: Adverts → Messages → Review. 
You'll also notice every campaign recipe card now leads into the same coherent experience, you can target each advert and each message independently, and there's a brand-new Location Boost recipe card on the home page for boosting traffic from countries that matter to your hotel.
[NOTE: An ‘advert’ here means a specific channel configuration - Metasearch or Paid Search - within a campaign, with particular targeting applied. It doesn’t mean ‘one single version of an advert’.]
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Why It Matters
Setting up multi-channel campaigns used to mean setting up a single campaign-level targeting model and inferring what would actually happen on each channel. The new flow gives you precise, one-to-one control: set the targeting you want on each advert and each message individually, manage each component's status (live, paused, or draft) separately, and see everything you've configured on a single review screen before going live. 
It's also much easier to evolve campaigns over time — add an off-site advert to an existing message campaign, or layer a message onto your Date Boost, without rebuilding from scratch.
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Who Can Access It?
Available to all customers using the Triptease Campaign Manager. The new flow applies automatically when you create a campaign from any recipe card. The new Location Boost recipe is available to all Metasearch customers.
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How Does It Work?
From the Campaign Manager home page, click any recipe card — Boost some dates
, Boost some locations
 (new!), Boost specific guest segments
, or Personalize your guest experience
.
Each recipe opens a short setup modal (e.g. pick dates and hotels for Date Boost, or pick countries and hotels for Location Boost).
You'll land on the Adverts
 tab of the campaign manager with your initial advert pre-configured. From here you can refine the targeting, add a second off-site advert if relevant, or move on.
On the Messages
 tab you can add one or more messages to the same campaign — each independently targeted.
The Review
 tab shows everything in your campaign — every advert and every message, with the targeting and status applied to each — ready to publish, pause, or keep in draft as needed.
What's Included?
A unified three-stage campaign flow (Adverts → Messages → Review) across every recipe
Independent targeting per advert and per message — no more campaign-level targeting
Per-component status control (live, paused, draft) for each advert and each message
The ability to add adverts to existing Message campaigns and messages to existing Date Boost campaigns without rebuilding
A refreshed Date Boost setup wizard with a new, faster date picker
The Boost specific guest segments
 recipe now lets you choose Meta, Paid Search, or both up front
A brand-new Location Boost
 recipe card for boosting Metasearch traffic from specific countries
Are There Any Limitations?
Currently one Metasearch advert and one Paid Search advert per campaign. Multiple messages are supported. Multi-advert per channel is something we may add later.
Paid Search stay-date targeting is at month granularity, not specific days. This reflects how audience targeting works on Paid Search.
Location targeting is currently available on Metasearch only. It's not yet available on Paid Search, which is why the Location Boost recipe sets up a Metasearch advert.
Copying targeting between channels (adverts) and messages isn't supported yet. If you want the same targeting on multiple messages or across channels, you'll need to set it on each one individually for now.
There isn't a recipe card that spans all three channels at once. To set one up, start from any one- or two-channel recipe and add the remaining components inside the campaign manager.
How Do I Get Access?
The new flow is live now — no action required. Whenever you create a new campaign from a recipe card, you'll be taken through the new experience automatically. Existing campaigns continue to work as before.
What's Coming Next?
We're working on adding AI to the campaign interface to make set-up easier and reduce manual work. Personalised campaign recommendations based on each hotel's guest insights are also on the roadmap.
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FAQs
Can I have different targeting on Meta and Paid Search in the same campaign?
Yes. Each advert is targeted independently — set them up however suits your campaign.
Can I have more than one Meta or Paid Search advert per campaign?
Not currently. One Metasearch advert and one Paid Search advert per campaign. You can have multiple messages.
Can I add a message to my existing Date Boost campaign?
Yes. Open the campaign and add components on the Messages tab.
Can I add an off-site advert to my existing Message campaigns?
Yes — the new flow is fully cross-channel compatible.
What's the Location Boost recipe?
A new entry point on the campaign manager home page. Choose the countries you want to attract guests from, choose the hotels you want to boost, and you'll land in the campaign manager with a Metasearch advert pre-configured to do exactly that. You can then add a message that greets visitors from those countries with relevant content.
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Need help?
Reach out to your Customer Success Manager or customersuccess@triptease.com if you have any questions or would like help getting started with the new flow.