What’s New?
We've completely redesigned how you create and manage Messages campaigns. The new flow brings everything — targeting, creative, and message management — onto a single screen. You can now set targeting independently for each message in a campaign, manage individual message statuses (publish one, keep another in draft), and review everything in a detailed overview before going live. We've also added location exclude targeting, so you can now exclude specific locations from your message targeting rules.
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Why It Matters
Setting up message campaigns used to mean navigating between multiple screens, with targeting applied at campaign level and all messages sharing the same status. This made it hard to run coordinated campaigns with different messages aimed at different audiences. The new flow gives you more control: configure each message's targeting individually, test different variants by publishing them independently, and see exactly what's going out before you hit publish.
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Who Can Access It?
Available to all customers using Messages in the Triptease platform. When you next create a Messages campaign, you'll be taken through the new flow automatically.
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How Does It Work?
- Click "Create Campaign" and select one or more message templates from the refreshed template library.
- You'll land on the new campaign builder — a single screen where you can see all your messages with large previews and their current targeting.
- Click the targeting button on any message to open the side panel, where targeting is organised into clear tabs. Set targeting independently for each message — including the new location exclude option.
- Click the design button to edit any message's creative. You choose which message to edit rather than being dropped straight into the editor.
- When you're ready, click through to the review screen for a full overview of all messages and their statuses. From here, publish, pause, or keep individual messages in draft.
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What’s Included?
- Per-message targeting — all targeting options are now configurable at message level, not campaign level
- Per-message lifecycle management — publish, pause, or draft each message independently
- Location exclude targeting — exclude specific locations from your targeting rules
- Refreshed template library with multi-select
- Improved message management screen with clearer actions for adding messages, editing designs, and configuring targeting
- New campaign review screen with detailed message-by-message overview
- Tabbed targeting side panel for clearer organisation
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Are There Any Limitations?
This release applies to Messages campaigns only. If you're creating Date Boost or interest-targeted campaigns on metasearch or paid search, those continue to use the previous flow — we'll bring them over to the new design soon. Existing Messages v2 campaigns have been migrated to the new format. Existing Meta and Paid Search campaigns remain unchanged.
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How Do I Get Access?
The new flow is available now. When you create a new message campaign, you'll be taken through it automatically. No action needed — it replaces the previous message campaign creation flow.
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What’s Coming Next?
We're bringing the same simplified experience to off-site channels (metasearch date boosts, paid search interest boosts) next, with the goal of a fully unified campaign creation flow across all channels.
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FAQs
Will my existing campaigns be affected?
Existing Messages v2 campaigns have been migrated to the new format. Existing Meta and Paid Search campaigns remain unchanged and continue to use the old flow.
Can I have one message live and another paused in the same campaign?
Yes! Each message can have its own status — live, paused, or draft.
Can I target different audiences with different messages in the same campaign?
Yes. All targeting is now per message. Open the targeting side panel on any message to configure it independently.
Can I exclude locations from targeting?
Yes. Open the targeting side panel on any message and look under the Location tab — you'll see the new exclude option.
What about metasearch and paid search campaigns?
Those channels are coming next. For now, the new flow applies to message campaigns only.
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Help Getting Started
Reach out to your Customer Success Manager or customersuccess@triptease.com if you have any questions or need help getting started with the new flow.