What's New?
The Triptease Agent is a new AI-powered interface designed to transform how users interact with the Triptease Data Marketing Platform. It will provide new marketing opportunities, deliver otherwise unobtainable insights, and make taking action and reporting on results easier than ever.
In the initial release users can ask the Triptease platform to create and manage marketing campaigns and check ad budgets on their behalf, instead of clicking through the platform to do it manually.
The Triptease Agent is a conversational interface: you type or ask in natural language, and it carries out the task for you. At launch, it covers two areas: campaign management across Messages, Metasearch and Paid Search, and budget management for Metasearch and Retargeting.
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A note about Triptease Labs releases:
The information in this release note is correct at the time of publication. Triptease Labs features are expected to change and improve at high speed so what you're reading here may no longer be precisely correct. Activate and check out the feature to see its current capabilities.
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Why It Matters
AI is changing how quickly and easily you can get things done, and the Triptease Agent brings that shift into the Triptease platform.
Rather than learning your way around menus and settings, you can simply ask for what you need — saving time on routine tasks like managing campaigns and checking budgets. Over time, this conversational approach will enable new capabilities that would be hard to implement in a traditional click-through interface, and offer a range of new insights and recommendations.
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Who Can Access It?
Available now to customers who have opted in to Triptease Labs and separately enabled the Triptease Agent feature within Labs.
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How Does It Work?
Once you've opted in to Triptease Labs and enabled the Triptease Agent feature, you can chat with the Agent directly in the platform.
Just click on the Triptease Agent link in the navigation bar, then ask it what you need in natural language — for example, to create, edit, publish or pause a campaign, or to check or update a budget.
You can also ask the Agent at any time what it's currently capable of, since its capabilities are expected to change and expand quickly.
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What's Included?
At launch, the Triptease Agent can:
- Create, edit and manage campaigns across Messages, Metasearch and Paid Search, including adding or updating individual components and publishing or pausing them.
- View budget history, check the effective monthly budget, update budgets for one or more hotels and sub-channels, and review hotel entitlements for Metasearch, Paid Search and Retargeting.
- List the hotels and users on your account, and update some preferences (disparity surge alerts, parity report frequency, preferred display currency).
- Explain and link to any part of the Triptease platform.
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Are There Any Limitations?
The Triptease Agent doesn't yet edit the visual design of a message component — if your campaign includes a message, it will link you to Creative Builder to make that edit manually. Automatic message editing is is coming soon.
The Agent also can't access data outside Triptease (e.g. Google Ads or OTA platforms directly), answer general knowledge or non-hotel questions, or reveal internal workings, roadmaps or known issues. Its budget capability is informational and actionable on request, not advisory — it doesn't recommend how much to spend or how to allocate spend (yet).
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How Do I Get Access?
Opt in to Triptease Labs, then separately enable the Triptease Agent feature within Labs.
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What's Coming Next?
In the coming weeks, the Triptease Agent will be able to edit message creative directly, closing the current gap that hands this off to Creative Builder.
Beyond that, the roadmap is deliberately open — what's built next will depend on usage and feedback, though recommended campaigns targeting your top opportunities and personas are among the capabilities we're actively working on.
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FAQs
- What can the Triptease Agent do today?
It can create, edit, publish and pause campaigns and their components across Messages, Metasearch and Paid Search, and it can show budget history, effective monthly budgets and hotel entitlements, and update budgets for one or more hotels and sub-channels. This capability is expected to change fast. If in doubt, ask the Agent!
- Can it edit my message creative or design?
Not yet. If your campaign includes a message component, the agent links you to Creative Builder to make that edit manually. In-agent creative editing, with visual feedback as you iterate, is planned within the coming weeks.
- How do I get access?
Opt in to Triptease Labs, then enable the Triptease Agent as a feature within Labs.
- Does it cost anything?
Not in Labs. We may charge for Agent-related capabilities in future.
- Can it change budgets or settings on my ad platforms directly, e.g. Google Ads?
No. It only works within Triptease. It can't access Google Ads or OTA platforms directly.
- Will it tell me how I should allocate my budget?
Not in the initial version. It can show what's set and update it on request, but budget recommendations are a separate, future capability, not part of this release.
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Help Getting Started
The Triptease Agent is a Labs feature, so there's no specific help or support available yet. Use the feedback feature in Triptease Labs to share your general thoughts and ask any questions.
Each chat response comes with a thumbs up and thumbs down option that lets you rate whether it was helpful or not.
You can switch the Triptease Agent off at any time without affecting your use of the platform.