Powered by the Triptease Agentic Marketing Platform, the Triptease Agent brings your hotel’s data and built-in marketing expertise together. Ask a question in plain language to understand your performance, decide what to do next and turn ideas into campaigns through conversation.

You can try it for free until 30 November 2026. The Agent is now available to all existing Triptease customers, with no need to opt in to Triptease Labs.

The Agent has moved beyond Labs and now supports more of your day-to-day marketing work:

You can move from a question about your hotel’s performance to a campaign draft in one conversation, with recommendations grounded in your data.

You stay in control. Campaigns start as drafts, and the Agent asks for confirmation before actions such as publishing, deleting or increasing a budget. It respects your existing user permissions, and your data is not used to train AI models.

All existing Triptease customers can try the Agent for free until 30 November 2026. The channels and actions available to you depend on your subscriptions and permissions.

Want to keep using the Agent after your trial? Contact your Customer Success Manager to upgrade to the Agentic Marketing Platform with early-bird pricing before the 1 December 2026.

The Agent follows Anthropic’s supported-regions list and is currently unavailable in Hong Kong and China. If your region isn’t supported, you’ll see an availability notice. The rest of your Triptease platform is unaffected.

Open your Triptease platform and select at the top of the navigation panel.

Start with a question or try one of these prompts:

Keep the conversation going to explore a recommendation or refine a draft before approving it.

Read the get-started guide

Contact your Customer Success Manager if you need help getting started. To share feedback, use the “Share feedback” button or type “feedback:” while talking to the Agent.

We’ve been making more improvements to the Triptease Agent. Here are the latest updates.

You can switch the Agent on by opting in to Triptease Labs. It’s still experimental, and your feedback will help shape what comes next.

Build more relevant On-Site Messages using 36 hotel-specific interests, domestic or international guest targeting, and weekday stay dates.

The Agent can translate a guest segment or a simple description of your intended audience into the right targeting conditions, then set up the campaign for you.

🤖 Prompt idea:

“Suggest a campaign for one of my most valuable guest segments and build it for me.”

Share a link to your offers page, booking engine or an article, and the Agent can use the content to inform your campaign.

It can also use your hotel’s saved brand colours when creating Messages, helping new campaigns feel more consistent with your brand.

🤖 Prompt idea:

“Create an on-site message for our pet package using this offers page as inspiration: [paste URL].”

You can now duplicate and rename campaigns and components, or delete an entire campaign, without switching to the Campaign Manager.

Add, remove or swap languages simply by asking the Agent. It will translate the existing copy across both desktop and mobile versions of your Message.

🤖 Prompt idea:

“Add German and Spanish translations to this Message.”

The Agent can remember preferences such as your tone of voice or campaign naming conventions across conversations for the same client. You can also ask it to find information from an earlier conversation.

🤖 Prompt idea:

“Remember that our tone of voice is warm and concise, and name our campaigns using this format: [your preferred format].”

Ask the Agent to check your live website and metasearch prices for a specific itinerary, rather than waiting for the next scheduled parity check.

🤖 Prompt idea:

“Run a live parity check for a two-night stay from [date].”

The Agent is also easier to find, with a new position at the top of the Triptease navigation bar.

Ready to try it? Pick a prompt and see what the Triptease Agent can do.

Once you’re signed up, you can use the feedback option to share your thoughts, send us a message or book a call directly with a member of our Product team.

We’ve massively expanded the targeting options available for Triptease Messages users.

You can now

Conditions can be combined together, letting you build more specific campaigns than ever - like one for international guests interested in the spa whose stay covers Easter.

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Available now to all Messages clients, in both the Campaign Manager interface and the Triptease Agent.

Metasearch and Paid Search are coming soon to both.

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There is nothing to switch on. The new conditions are already in the targeting section when you build or edit a Messages campaign.

You can also ask the Triptease Agent where your opportunities are, and build a campaign against a persona it surfaces without setting the conditions yourself.

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No action needed. If you are a Messages client, the new conditions are already available in your campaign targeting.

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The same targeting conditions are coming soon to Metasearch and Paid Search, in both the Campaign Manager interface and the Triptease Agent.

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No. The new conditions are already in the targeting section of your Messages campaigns, and available through the Triptease Agent.

They keep running. Those interests carry over. The audience they reach will be smaller and more accurate than before, because an interest is now based on the specific page a guest was looking at rather than a word appearing anywhere on your site.

Both are being retired. Luxury has no direct equivalent, and the closest condition is Suites and premium rooms. Events is being replaced by more specific conditions.

Yes, by choosing the days. There is no single "weekend" option, because the weekend falls on different days in different markets, and because the nights you want are the nights before the days off. For a Saturday and Sunday weekend, choose Friday and Saturday. You then choose whether to match any stay that includes those nights, or only a stay where every night falls on them.

By comparing the country the guest is browsing from with the country of the hotel they are looking at. Same country is domestic, a different country is international.

Coming soon, in both the Campaign Manager interface and the Triptease Agent.

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Ask the Triptease Help bot, reach out to your Customer Success Manager or contact customersuccess@triptease.com if you have any questions.

We’ve been making more improvements to the Triptease Agent. Here are the latest updates.

You can switch the Agent on by opting in to Triptease Labs. It’s still experimental, and your feedback will help shape what comes next.

Find and target your most valuable guests. The Agent turns the mass of guest behavior we’re tracking into clear segments, showing you who they are, how far ahead they book, the kinds of stays they take, and how well they convert.

The Agent can surface your priority segments and recommend campaigns to run against them. It’s also getting better at translating these personas into the actual targeting that can be applied through Triptease, starting with On-Site Messages.

🤖 Prompt idea:

“Suggest a campaign for one of my most valuable guest segments.”

Upload an image to show the Agent the look and feel you’re after, then ask it to use that image in a message.

🤖 Prompt idea:

“Here’s the Halloween aesthetic I’m going for. Use this image in a message.”

Drop a CSV into the Agent to bring wider context into the conversation, like an occupancy forecast from your RMS.

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The Agent is better at adding bar and line charts, rather than leaving you to read tables.

Ready to try it? Pick a prompt and see what the Triptease Agent can do. Once you’re signed up, you can use the feedback option to share your thoughts, either send us a message or book a direct call with a member of our product team.

We've been making lots of improvements to the Triptease AI Agent - here are some of the latest highlights.

You can switch the Agent on by opting in to Triptease Labs. It’s still experimental, and your feedback will help shape what comes next. Give it a try and let us know what you think!

Ask performance questions in plain language. Get totals, comparisons, breakdowns, and charts without building reports by hand.

🤖 Prompt ideas:

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See which guest groups drive the most bookings and revenue, how they behave, and what to do next. Each persona includes a recommended action and a targeting rule you can use in a campaign.

🤖 Prompt ideas:

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Compare your direct rates with OTAs. See undercuts, affected dates, and who's undercutting you.

🤖 Prompt ideas:

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Create Metasearch, Paid Search, and On-site Message campaigns. Every campaign starts as a draft, so you can review and edit it before publishing.

🤖 Prompt ideas:

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Check budgets, campaign status, and update Google Ads assets without opening Google Ads.

🤖 Prompt ideas:

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Ready to try it? Pick a prompt and see what the Triptease Agent can do. Once you're signed up you can use the feedback option to share your thoughts - either send us a message or book a direct call with a member of our product team.

The Triptease Agent is a new AI-powered interface designed to transform how users interact with the Triptease Data Marketing Platform. It will provide new marketing opportunities, deliver otherwise unobtainable insights, and make taking action and reporting on results easier than ever.

In the initial release users can ask the Triptease platform to create and manage marketing campaigns and check ad budgets on their behalf, instead of clicking through the platform to do it manually.

The Triptease Agent is a conversational interface: you type or ask in natural language, and it carries out the task for you. At launch, it covers two areas: campaign management across Messages, Metasearch and Paid Search, and budget management for Metasearch and Retargeting.

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The information in this release note is correct at the time of publication. Triptease Labs features are expected to change and improve at high speed so what you're reading here may no longer be precisely correct. Activate and check out the feature to see its current capabilities.

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AI is changing how quickly and easily you can get things done, and the Triptease Agent brings that shift into the Triptease platform.

Rather than learning your way around menus and settings, you can simply ask for what you need — saving time on routine tasks like managing campaigns and checking budgets. Over time, this conversational approach will enable new capabilities that would be hard to implement in a traditional click-through interface, and offer a range of new insights and recommendations.

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Available now to customers who have opted in to Triptease Labs and separately enabled the Triptease Agent feature within Labs.

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Once you've opted in to Triptease Labs and enabled the Triptease Agent feature, you can chat with the Agent directly in the platform.

Just click on the Triptease Agent link in the navigation bar, then ask it what you need in natural language — for example, to create, edit, publish or pause a campaign, or to check or update a budget.

You can also ask the Agent at any time what it's currently capable of, since its capabilities are expected to change and expand quickly.

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At launch, the Triptease Agent can:

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The Triptease Agent doesn't yet edit the visual design of a message component — if your campaign includes a message, it will link you to Creative Builder to make that edit manually. Automatic message editing is is coming soon.

The Agent also can't access data outside Triptease (e.g. Google Ads or OTA platforms directly), answer general knowledge or non-hotel questions, or reveal internal workings, roadmaps or known issues. Its budget capability is informational and actionable on request, not advisory — it doesn't recommend how much to spend or how to allocate spend (yet).

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Opt in to Triptease Labs, then separately enable the Triptease Agent feature within Labs.

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In the coming weeks, the Triptease Agent will be able to edit message creative directly, closing the current gap that hands this off to Creative Builder.

Beyond that, the roadmap is deliberately open — what's built next will depend on usage and feedback, though recommended campaigns targeting your top opportunities and personas are among the capabilities we're actively working on.

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It can create, edit, publish and pause campaigns and their components across Messages, Metasearch and Paid Search, and it can show budget history, effective monthly budgets and hotel entitlements, and update budgets for one or more hotels and sub-channels. This capability is expected to change fast. If in doubt, ask the Agent!

Not yet. If your campaign includes a message component, the agent links you to Creative Builder to make that edit manually. In-agent creative editing, with visual feedback as you iterate, is planned within the coming weeks.

Opt in to Triptease Labs, then enable the Triptease Agent as a feature within Labs.

Not in Labs. We may charge for Agent-related capabilities in future.

No. It only works within Triptease. It can't access Google Ads or OTA platforms directly.

Not in the initial version. It can show what's set and update it on request, but budget recommendations are a separate, future capability, not part of this release.

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The Triptease Agent is a Labs feature, so there's no specific help or support available yet. Use the feedback feature in Triptease Labs to share your general thoughts and ask any questions.

Each chat response comes with a thumbs up and thumbs down option that lets you rate whether it was helpful or not.

You can switch the Triptease Agent off at any time without affecting your use of the platform.