Ability to show room type photos on Metasearch
M
Mark Wayper
We are at a competitive disadvantage against OTAs because while we are able to show room rates by hotel room type on metasearch, we are unable to show a picture alongside the room type. This would be a small but potentially meaningful upgrade if we had the ability to play on the same level as the OTAs.
Log In
R
Ratchadarat Sornkarn
In addition to boosting competitiveness, the ability to display room type images on metasearch would help reduce booking friction. Guests often abandon the booking path when they feel uncertain about what they are purchasing, and text descriptions alone rarely provide the same level of assurance as a photo. By giving potential guests a clear visual of the room they are considering, we not only inspire greater confidence but also set more accurate expectations, which can lead to higher guest satisfaction and fewer post-booking complaints or cancellations.