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Product Team
We realise that Paid Search reporting can be overwhelming. Either things are a black box where you don't really get an image of what's driving your performance, or you receive total information overload and need to evaluate what metrics are actually useful to you.
With that in mind, we are rolling out a variety of new paid search reporting features that will help you better understand how Triptease Paid Search is working for you in a simple and effective way.
Some of these changes have already been rolled out, including Keyword property tables and the ability to differentiate between brand, generic and non-room Paid Search. We are hoping to continue to add additional features including:
  • Search term performance data (see what search terms are leading people to your site)
  • Performance by country (see how your paid search is performing wherever you're operating campaings)
  • CSV downloads: We're giving you the ability to download your reporting as a CSV, so you can easily make use of it outside of the platform.
While some of these features will be available to all Triptease clients, some will be limited to only clients operating on a Licence model with us.