Parity by Closed User Group (or Non Closed User Group)
planned
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Product Team
planned
Loyalty programs and member rates are an important part of many hotels' marketing plans. Being able to provide a better price to select members is a key way to encourage repeat business, and compete with the loyalty programs that OTAs offer. For hotels who do make use of members' rates, there would be a benefit in being able track member rate parity, so they can see if OTAs are undercutting any of these exclusive rates.
We are exploring ways to enable this, which will involve scripts that can check when a member is logged in, and being able to run price check against these differentiated member rates. We also want to learn more about the core problems that hotels are looking to solve within this space, so please reply to this comment if you have any specific feedback to offer!
We'll continue to update on any progress that we make in this area.
Product Team
planned
Loyalty programs and member rates are an important part of many hotels' marketing plans. Being able to provide a better price to select members is a key way to encourage repeat business, and compete with the loyalty programs that OTAs offer. For hotels who do make use of members' rates, there would be a benefit in being able track member rate parity, so they can see if OTAs are undercutting any of these exclusive rates.
We are exploring ways to enable this, which will involve scripts that can check when a member is logged in, and being able to run price check against these differentiated member rates. We also want to learn more about the core problems that hotels are looking to solve within this space, so please reply to this comment if you have any specific feedback to offer!
We'll continue to update on any progress that we make in this area.
Ben Dean
This is more important for larger brands with established loyalty schemes