Performance Comparison
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Katie Wollrich
I'd love to be able to compare performance of messages, meta and retargeting over the prior month and prior year. This would help give better quick insights into how it is changing over time to prompt thoughts of optimizations. Also when I make a change to a message it will let me better see the impact to conversion
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Laura Rogers
Thanks for the detail here Katie Wollrich. If you don't mind I'm going to split these out into 3 different requests so they can be up voted individually, as they would likely all be built separately.
There is already a request for performance over time for Messages, so I will add you as a voter there: https://triptease.canny.io/feature-requests/p/message-performance-tracking-over-time
For Metasearch and Retargeting performance over time, we have insights over time to try and show this already in the platform. Is it that you need the additional time filters added in order to compare specific time periods side by side? Is that what would make this more useful for you?
Laura Rogers
Hi Katie Wollrich, thanks for this feedback! Do you mean three different insights with product performance over time, to help you independently analyse meta, or retargeting or messages performance? Or do you mean some way of understanding the combined performance of messages, meta and retargeting over time? Would be great to know which of these would be more valuable to you
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Katie Wollrich
Laura Rogers: Yes sorry I wasn't very clear. I meant within a product (i.e. retargeting) I'd love to be able to compare results to prior month and prior year. I would want a similar feature within each product (meta and messages too). This helps me better see performance changes for the product based on the market or updates I've made to try to optimize performance.