Property Promotional Ads (PPA) for Metasearch
under review
Moriah Olschansky
Would love Triptease to support PPAs as another channel for driving traffic/conversions direct
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Product Team
under review
Triptease has been conducting some tests to evaluate the performance of Google Property Promotion Ads, after receiving client requests to support these as a new channel.
What are Property Promotion Ads?
- Google Property Promotion Ads (PPA) aim to enhance the visibility
of hotel properties in Google search results, particularly for non-
branded search terms.
- They’re meant to increase traveller consideration and drive
incremental traffic while travellers are deciding between hotels.
Where do Property Promotion Ads appear?
- PPAs appear in multiple places across Google, including Google
Search results, Google Hotel Search results, and Google Maps.
PPAs are intended primarily to generate awareness and help to build your brand, but can often have increased cost and lower ROAS compared to other metasearch channels. There are also very few levers that Triptease can use to improve PPA performance further, as Google ultimately decides which hotels will appear.
Beginning in April 2024, Triptease have been trialing PPAs across a select group of hotels and will continue to evaluate performance.
Product Team
under review
Triptease has been conducting some tests to evaluate the performance of Google Property Promotion Ads, after receiving client requests to support these as a new channel.
What are Property Promotion Ads?
- Google Property Promotion Ads (PPA) aim to enhance the visibility
of hotel properties in Google search results, particularly for non-
branded search terms.
- They’re meant to increase traveller consideration and drive
incremental traffic while travellers are deciding between hotels.
Where do Property Promotion Ads appear?
- PPAs appear in multiple places across Google, including Google
Search results, Google Hotel Search results, and Google Maps.
PPAs are intended primarily to generate awareness and help to build your brand, but can often have increased cost and lower ROAS compared to other metasearch channels. There are also very few levers that Triptease can use to improve PPA performance further, as Google ultimately decides which hotels will appear.
Beginning in April 2024, Triptease have been trialing PPAs across a select group of hotels and will continue to evaluate performance.
N
Nicholas Bejarano
Makes sense to be involved here as it is a way to attract New demand vs. Current demand for our clients, and really goes hand in hand with GHA