Feature Requests

With these, we would be able to know that with price match we win bookings from which OTAs, whether we always price match again some OTAs but end up not getting converted (i.e. may be certain OTA has other benefits than pricing that we still lose bookings despite having the price matched). We could learn different insights like this if it is made available. Thanks.

It would be interesting to have this information in order to obtain relevant information and better understand the conversions attributed to this message.

We are at a competitive disadvantage against OTAs because while we are able to show room rates by hotel room type on metasearch, we are unable to show a picture alongside the room type. This would be a small but potentially meaningful upgrade if we had the ability to play on the same level as the OTAs.

This will be particularly beneficial and competitive for hostels or hotels offering single-occupancy rates. Currently, only rates for 2 guests will appear on Google Meta even when the number of guests is adjusted to 1, while other channels correctly show single-occupancy rates which make the hotel's rates always appear less competitive.

Add logo to the header of the template

Crisis Management is the type of message that we use the most, as it has a great impact on user entry. However… we’ve been missing a lot of impact because it continues to be only displayed on desktop. Are there any plans to make it available for mobile too?

Having the option to choose the frequency with which messages are displayed, as well as having the "never again if dismissed" as optional.

Google's Performance Max for Travel Goals(PMTG) is a travel-specific Google Ads feature that was launched in 2023. It automates hotel advertising across multiple Google ad networks, including Search, Display, and YouTube. Triptease are currently trialing PMTG with a cohort of our Paid Search clients to evaluate how we could best leverage this new addition to Google’s toolbox. The benefits of PMTG as it stands currently include: Being able to target multiple channels at once including search, videos, and display. Leveraging Google’s knowledge and data Dynamic Ad creative The downsides of PMTG include: Reduced control over ad placements Lack of visibility in reporting Upfront ad spend required Higher ad spend required than traditional advertising campaigns In our PMTG proof-of-concept, along with determining how valuable PMTG can be for Triptease customers, we are also working on ways to minimize the downsides of PMTG, including: Whether we can use hotel-specific insights to boost performance How to surface more detailed performance insights Being able to run PMTG on a CPA model