Currently, Paid Search campaigns are only available on Google. However, in key markets (such as Russia and CIS), Yandex is a dominant search engine, and the lack of Yandex integration places us at a competitive disadvantage. Expanding Paid Search to Yandex would allow us to: Reach audiences in markets where Google is not the leading platform. Optimize our budget allocation across different search engines. Improve overall visibility and bookings in regions where Yandex is more effective.
